The highest governing body of athletics in the world, World Athleticsand the Japanese multinational company Sony Corporation They announced a new three-year sponsorship agreement on Tuesday.
The agreement includes all events World Athletics Series to be held between 2024 and 2026with the Paris 2024 Olympic Games and the Tokyo 2025 World Athletics Championships standing out.
“We’re entering some exciting years for our sport and I can’t think of a better partner than Sony to help us deliver the excitement and spectacular performances that our sport promises,” said the World Athletics President , Sebastian Coe.
The Japanese multinational is headquartered in Tokyo and is one of the most important consumer electronics manufacturers in the world.
Hiroki Totokipresident, chief operating officer and chief financial officer of Sony Group Corporation, welcomed the agreement and said it “aims to work with creators and harness the power of technology to capture and create experiences that excite sports fans in the whole world.” .
The first event in which said agreement will come true is the Glasgow World Indoor Athletics Championshipswhich will start next March 24.
Source: La Verdad
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