The telecommunications company Vera has reached a sponsorship agreement with the Volta Ciclista a Catalunya. Vera will give something like this the jersey that will recognize the best cyclist aged 23 or younger, in the classification for the best young cyclist of the Volta 2024. The jersey identifying this classification, white with orange stripes, will be common throughout the seven days of testing along with other existing classifications and jerseys.
The precocity of athletes in the elite of world cycling saw how on two occasions the best youth became the final leader of the Volta Ciclista a Catalunya. This was the case with the Colombians Sergio Higuitain 2022 and Miguel Angel Lopezin 2019. In the last edition of the Volta, this award fell to the current world time trial champion, Remco Evenepoel. The Belgian achieved second position in the general classification, behind Primoz Roglic, in addition to leading the best young man, at 23 years old. The other world-renowned cyclist who has previously been awarded is the Portuguese João Almeida in 2021, the French Pierre Latour in 2018 or Catalan Marc Soler in 2017.
The young Catalan company was born in February 2023, the result of the merger of three local operators with more than 10 years of experience, and is currently in the process of expanding within the Catalan territory. Since its birth, its purpose has been focused on promoting the territory and its people, through digital transformation. An expansion that leads the company to connect the most remote areas of Catalonia through its own fiber optic network. In addition, Vera is a company committed to the environment and offers 100% green energy at the market price and installations of self-consumption systems.
“At Vera we want to be next to the great sporting events that take place throughout the territory, like the Volta Ciclista a Catalunya, because we believe they represent a way of being in line with our values of proximity and promotion of the territory and the people who live there. The Volta is an event with a long history of which we should be proud as a country, and that is why we are very excited to be able to support and sponsor the young jersey, which represents talent, effort and the desire to grow and be better every day- day.”, Explanation Marc MundóCEO of Vera.
From Volta Ciclista a Catalunya, the entrepreneurial attitude and commitment to young talent shown by Vera by sponsoring this classification, symbolizes its commitment to the future and its roots in the territory. This is how he highlighted it Ruben Peris, president of Volta Ciclista a Catalunya; “The trust that Vera has given to Volta Ciclista a Catalunya is a manifestation of her desire to reach the entire territory, as our competition does. In this way, Vera will be linked with the best cyclists in the world in a Volta with luxury participation.”
The next edition of the Volta a Catalunya will celebrate its 103rd edition between March 18 and 24. A test that will start the countdown to an edition where prestigious cyclists such as Tadeg Pogacar (winner of Tour de France 2020 and 2021), Geraint Thomas (winner of the 2018 Tour de France and 2nd in the 2023 Giro d’Italia), the Colombian Nairo Quintana (winner of the Vuelta 20216) and Mikel Landa (3rd in Giro d’Italia 2022).
Source: La Verdad
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