He 151st Royal Liverpool British Open (Hoylake, England) formed by more than £187 million on the economic benefits for the Wirral and the Liverpool region, according to an independent study commissioned by the R&A.
Carried out by the Sports Industry Research Center (SIRC) at Sheffield Hallam University, the British had a total economic impact of £43.19 million for the Wirral and the greater Liverpool city region, meaning the entry of new money into the economy . The economic impact on the Wirral alone was £23.64 million.
Independent research led by YouGov Sport also shows that £144m of destination marketing revenue was generated for Liverpool as a result of the 151st British Open being broadcast worldwide on linear television and digital platforms during the week. of the tournament.
The total economic benefits gained in 2023 represent a significant increase compared to the last time the region hosted the Open. The benefit to the Wirral is up 35% compared to 2014, the last time Royal Liverpool hosted The Open, while the impact on the wider Liverpool city region is up 23% compared to 2017, when the Royal Birkdale hosted the British.
Martin Slumbers, CEO of The R&A, said in a statement: “The Open continues to thrive and has an exceptional track record of injecting significant additional spend into local communities and businesses, as well as showing the region if where it will be held. global audience. We would like to thank Royal Liverpool and all our sponsors and partners for their support and commitment in helping us host one of the biggest sporting events in the world.”
The 151st British Open attracted 261,180 fans to Hoylake, surpassing the previous attendance of 202,917 at Royal Liverpool in 2014. This was the second highest Open attendance in history, behind only 150 at Saint Andrews, Scotland in 2022. .
Of all the spectators who attended the British Open, around one in four traveled from outside England. It was the first visit to the Open for 37% of spectators and around 76% of them expressed their intention to attend at least one of the next three editions of the Open to be played in Royal Troon (2024), Royal Portrush (2025) and Royal Birkdale (2026).
Source: La Verdad
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