Football is increasingly becoming a more global business and sport and it seems that it is only a matter of time before new ways of understanding it begin to be created.
At least that’s what it is NBC with the Premier League. The television network has acquired a Javier Tebas and is tempting the English top division fixtures to take two games in the United States to do more business, something they don’t seem to see as bad.
Richard Masters, executive director of the Premier League, spoke precisely about the issue he was discussing on NBC, who want to put it within the agreement of more than 2,000 million euros they have for the broadcast of the league over six seasons. The reason is nothing more than capitalizing on the growing interest in soccer in the United States, especially since the arrival of Lionel Messi at Inter Miami, and which has already been confirmed in the preseason tours of some of the greats.
“We have had talks with the Premier League and they have been open and receptive when it comes to listening to me”he explained Jon Miller, president of acquisitions at NBCwho gave as an example that “last year we did the Premier League Summer League where six teams came (Fulham, Aston Villa, Newcastle, Chelsea, Brighton and Brentford), with nine games in seven days in five cities in USA (with an attendance of 265,000 fans).
Jon Miller He insisted that then “the Premier League saw him have a lot of success. At some point in the future, I’d love to see some Premier League games open the season here in big stadiums. And I know that’s something we’re going to continue to push because I think there’s a big American audience here that wants to watch regular season games. “In the meantime, we will continue to work with the Premier League to do everything we can.”
An idea that seems not new in Spain, because Javier Tebas He also tried to export the LaLiga brand to the United States, something that did not seem very convincing to local fans even though it was planned for the 2025-26 season.
Casey Wasserman, the director of the Los Angeles 2028 Olympic Games, also dropped that this will happen in the future and gave examples that have already happened in other American sports, but in reverse. “Just as the NFL has done a great job of taking its games overseas, I think we’re going to see European professional soccer games in the United States. It’s the biggest sport in the world and it’s the biggest sports market. See what Messi is doing in MLS, it’s amazing. If you have a match between Manchester United and Chelsea in New York or Madrid and Barça in Miami, those levels can be huge. “I’d be surprised if it didn’t happen.”Wasserman said.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
