Think about him Inter Miami will do it to Leo Messi, David Beckham or the owners Jorge and Jose Mas, but behind them, there is a man who is taking full advantage of the global craze that exists for the team that wears pink. Xavier Asensi He is the general director of the club with the greatest economic and media growth in the past year. This year it expects to charge at least $200 million.
“On the arrival of Messi, we went from having a budget of over 60 million to charging about 125 or 130. This year I’m hoping we’ll charge about 200 million dollars or more. It’s a disgrace to have a temporary phase,” he said. Asensi in EFE.
This exponential growth in economic numbers stems, in part, from agreements with large international companies that have linked their image to Inter Miami. The latter includes such an international giant Visa.
“We are very happy with this sponsorship, it is a matter not only of quantity but of quality. We are looking for those ‘partners’ that will take us to another level and there are also obviously ‘Royal Caribbean’ and ‘JPMorgan Chase’,” he explained. Xavier Asensi.
Question: Are the brands closer since Messi arrived at the club?
Answer: Leo will take you to another level. But the demand levels you ask of ‘partners’ are also different. We are very happy with what we are, very proud of the team and all the work being done. All that remains is to continue to improve.
Q: Speaking of figures, how much have sales increased since Messi arrived?
A: We’ve gone from having a budget of over sixty million to billing about 125 or 130. This year I’m hoping we’ll end up billing about 200 million dollars or more. An insult with a temporary phase.
Q: Tell me about the difficulties, because many potential sponsors will also say no.
A: Not that we need to say many times, but we humbly know what we are and what we are looking for, and therefore, when some request comes to us, if it does not fit what we want to be. , it’s too organic to say no.
Q: The team has made a tour more typical of big European clubs than an MLS team. Does Inter Miami face the big European clubs in terms of global interest?
A: That’s right. I’ve been at Barça for eleven years, I’m CCO there, with Leo too. What Inter Miami can earn on a preseason tour is more than what a professional soccer club can earn. There are several reasons for this, such as the fact that the big European clubs can do their tours at the same time, which is in the summer. We can do them when nobody else at that level can do it, which is in January or February. This is for Leo, obviously we are trying to pull behind him in this sense and adapt the structure to make it happen, but 80% of zero is zero. Without Messi, we wouldn’t be talking about anything.
Q: Before Messi, did Beckham also open many doors?
A: Yes, but he doesn’t play. On a different level of influence, so is our owner Jorge Más. Of course everything helps, but we are talking about the best player of all time. It’s like saying you saw Tiger Woods play, or Michael Phelps swim, or Usain Bolt run, or watch Michael Jordan or Tom Brady. We are contemporary with something happening here and now. Every weekend the United States makes him play in their professional league. We’re talking about the greatest of all time who are active and playing.
Q: Tell me about the craziness they have at this stadium every weekend. How do you organize yourself to attend all the celebrities who want to come to watch Messi play?
A: It’s crazy, and it’s possible because there are very good professionals in charge of organizing all these requests and ordering them. Think this weekend with Formula One the people we’re going to get here. One of the most important things in any organization is talent, if there are good people flowing in, and from that, one of my goals as executive director of the club is to equip us with that. With this, even when complicated things come, you can face them with the peace of mind that you are with the best. The level of requests coming in is really crazy.
Q: Any important visit you felt when you saw the petition?
A: Usain Bolt came more than once, it was amazing. From LeBron James to everything that happened here. It’s fascinating and at the same time a source of pride, it’s wonderful to experience it again in first person.
Q: The new stadium will be there in 2025. What impact does this have for your business model?
A: We are talking about the most exciting project in the sports industry. Obviously I’m not objective but I’m trying to study this in a neutral way. We are talking about the stadium, an entire district, the largest open park in the city of Miami. Now the Copa América, the Club World Cup next year, the FIFA World Cup next year, hopefully also the women’s in 2027… In terms of time we continue to 2025, but it is to play in next season, it will be amazing. It’s something bigger, next to the airport, so it’s the last and first thing people see when they leave or arrive in Miami.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
