The 15th Champions League, the signing ofand Kylian Mbappé, new interactive store of 2,800 square meters, macro concerts in Santiago Bernabeu, amusement park in Dubai… He real Madrid its economic, image and brand growth continues.
Take advantage of every space in search of income to continue competing at the elite level, such as the 360º video scoreboard, which will have a special space for specific sponsors.
The club crosses borders. Not just in sports. An example of this is the agreement with Visit Dubai, which leads the theme park of real Madrid and included players from the white team as ambassadors to promote tourism in the region.
“This is a natural partnership for us, as Dubai and Real Madrid are two leading brands with common values and ambitions. This alliance is a significant step towards achieving Dubai’s goal of becoming a first-rate global city,” he told EFE. Shahab Shayan, Regional Director of Dubai Economy and Tourism.
An alliance in which the United Arab Emirates city aims to strengthen its ‘D33 Economic Agenda’, which aims to enhance the region’s growth and position it as one of the three best cities in which to invest, live and work.
And, to attract tourism, they invest in football.
“Dubai is a football-loving city, with a passion for the sport that mirrors the rest of the world. Nearly 200 nationalities coexist in the city, a reflection of its diverse and inclusive community, and football unites them all,” said Shahab Shayan.
A football culture in Dubai that also depends on its local success, with Al Ain FC, as the winner of the Asian Confederation Champions League.
Furthermore, the emirate’s alliance with real Madrid they are allowed to have luxury ambassadors.
“When the ambassadors want Eduardo Camavinga, Vinícius Junior and Athenea del Castil“They visited Dubai and experienced the deep love and devotion that Dubai residents feel for football, especially for Real Madrid and its players,” said Shahab Shayan.
A unique amusement park
Within the agreement, the theme park of Real Madrid. Located 30 kilometers from the famous Palma Jumeirah, a meeting place in the city, it has more than 40 attractions with the theme of the white team, among which is the ‘Hala Madrid’ roller coaster.
The attraction opened in April. It has a distance of 1,048.5 meters, a height of 34.4 meters and a maximum speed of 92 kilometers per hour.
This is the jewel in the crown of a project that combines entertainment shows, immersive experiences, games, a restaurant with Spanish food… all with a Real Madrid theme. Tickets, from 295 dirhams (73.87 euros).
New store at the Bernabéu… even without Mbappé
Real Madrid inannounced the signing of the French Kylian Mbappé on Monday, June 3. But he still can’t market his name, because the Frenchman has a contract until the end of the month with Paris Saint-Germain. Beyond off-market replicas, you can’t buy a Real Madrid shirt with Mbappé’s name printed on the back.
The front This is the big disadvantage of the new store that the club opened this week. In a new location of the Santiago Bernabéu, on the east side, on Padre Damián Street, which will be, especially on match days, a strategic meeting and fundraising. The new t-shirts, from €100 for adults and €75 for children, without patches or personalisation.
In the temporary store that, due to the remodeling works of the stadium, the queues to get the shirts of Vinícius, Bellingham, Kroos and company stretched down the street. Capacity control that does not exceed the permissible limit… and with Mbappé the ‘madness’ will be even greater.
Furthermore, in the new store, andReal Madrid He tried to convert the 2,800 square meters into an interaction with the fan to make them feel more part of the club.
“The new store provides visitors with an immersive digital experience with more than 40 meters of LED screens and two tunnels to bring fans closer to their favorite team,” explained the club.
A new space inside the renovated stadium Santiago Barnabaso. And they are both waiting Kylian Mbappé.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
