Italy lost 10 million for not going to Qatar 2022

defeat included Northern Macedonia it not only killed the hearts of the ‘tifosi’. The ark of choice will stop accepting this year, at least, 10 million euros. Ang GDP of the country will not benefit from football for at least four years. Brands wearing ‘azzurra’ will also be affected. Defeating the Macedonians would mean a million dollar defeat for Italy.

If not Qatar World Cup, Italy stopped earning, at least, directly, 10 million euros that they would have received just for qualifying. Since being crowned champion in 2006, Italy has been the team that has generated the least money among the ‘greats’, with a total of just 16 million in four World Cup events, far beyond the numbers of Germany, Argentina or France.

However, that 10 million euros is not the most disturbing figure. Indirect losses will be higher. In 2018, the Italian Frank Cartformer president of Italian Football Federationdeclared on ‘Radio 24’ that he was not going Russia 2018 could cost the country close to 1,000 million euros, something that can be extrapolated to this year 2022, also considering that Italy came to the event as European Championwith high expectations.

Since 2006, participation in the World Cups has been a failure for Italy. At Euro 2020 came the economic and football redemption of the Italian team.

THE MIRAGE OF THE EURO

According to the ‘Brand Finance’ report, the GDP that year rose in the short term by 4,000 million euros. Something similar happened in 2006. Since that year, Italy He wasn’t able to take advantage of his football until last 2021. And he won’t do it until next 2024 with Euro from GermanyUntil 2026 when it comes to the World Cup, in case he qualifies.

Italian football has been plunged into a crisis of results since 2006. But EURO 2020 came and the ‘azzurri’ shocked the continent by proclaiming themselves champions. It looks like Italy is back. Everything is a mirage.

HOW CAN NOT GOING TO THE WORLD CUP AFFECT GDP?

A clear example of how this would affect was seen in Italy in 2016, but in the opposite. According to the Italian newspaper ‘La Repubblica’, purchases of televisions increased by 4% in 2016 simply due to Italy’s qualification for the Euro.

Bars, shops, tourism … everyone will be affected by football, a sport where it is no longer news that the economy has prevailed over others.

Another market that will be affected by this situation is the Italian betting market, where a dramatic decline is expected, similar to that in 2018, because its choice is not among the participants.

YUNG NAGBUBUO NG KULANG KITA

And it is that, since it was imposed in 2006, the ‘azzurra’ remains the last of the Top-7 of the selections-behind Germany, Argentina, Spain, Germany, Brazil and Belgium- in terms of revenue received of FIFA is concerned.

In 2006, Italy received 24.5 million for becoming world champion and 6 for qualifying. A total of 30.5 million euros in just one month. Since that summer of 2006, Italy have received a total of 16 million more over sixteen years, eight for qualifying for 2010 and another eight for 2014, because they did not pass the stage. of the group. They went from everything to nothing.

Germany dominates this ranking with 64 million euros since 2006. They are followed by Argentina and France, with 55 million; Brazil, with 51; Spain, in the Top-5 with 50 million; and Belgium, sixth with 34 million. All these options will be able to increase their income with their participation in this World Cup and increase the economic advantage in Italy. Something that has an impact on the base of Italian football and, in the long run, on the elite.

The Belgian Football Federation has invested the profits earned in 2018 in a new sports city and in R&D to improve Belgian football from scratch and, consequently, in the team led by Spanish Roberto Martínez. Italy cannot do this. His more than unnoticed participation in world championships since 2006 has not been enough.

The German entity Puma will be, until the end of this year, the official brand of Italy. Adidas, which is also German, will enter 2023 and, in the same way, will be affected by the football disaster. He signed the deal on the projection of a European champion Italy, but will take witness to a team that did not attend a World Cup in 2014 and has not played a knockout stage since 2006.

Puma cannot take advantage of the last major tournament to benefit from its contract with Italy, which will expire just after the World Cup. Needless to say, there are many advertising and sponsorship agreements to which Italy no longer has access because of none in Qatar 2022.

Football is an important machine for nations. The World Cups have been a great international showcase. It is very noteworthy that Italy, now a sporting power shining in the last Olympic Games, will not play in the most important sporting event in the world.

It’s hard to imagine a World Cup without Italy, a team that has won the champion trophy four times. But it seems, gradually, it is becoming more common to see the ‘Azzurra’ team go home soon or even out of competition, with economic consequences that will, inevitably, affect football.

The loss to North Macedonia was not just a football disaster. For the second consecutive time Italy was left behind in the World Cup and for the second consecutive time Italy could no longer take advantage of the economic tsunami of the World Cup to grow as a country in such a complex period formed by covid -19.

Italy will need to be hooked again, however, on the wheel of the World Cups. Italian coach Roberto Mancini, has the difficult task of leading a project that will turn economic and football elites back into a team that was mistreated in the past decade, whose only dazzling was Euro 2020.