Monza is not just Formula One. At 116 million euros, Berlusconi placed him in Serie A. The Italian millionaire developed his new one Milan included Adriano Galliani, Kevin-Prince Boateng either Mario Ballotelli. An outlay that has not yet paid off: the club already has 70 million in debt.
In 2018, the average Monza is active on C-series. Now, when only four years have passed, it is no longer so modest and a Serie A team. The secret of rapid rise? Silvio Berlusconi and the 116 million euros he invested in before him Milan.
Re -established in 2015
It seems that three decades dedicated to football is not enough to Berlusconi. In 2017 he closed his stage at Milanafter 31 years in charge of a club where he made history, but a year later he found himself in Monzaa team re -established in 2015 after declaring bankruptcy, the perfect opportunity to return to ‘calcium’ as a leader.
With a fast operation of almost three million euros, the media tycoon retains 100% of the whole of northern Italy. The purpose of Berlusconi it’s clear, go on A series soon.
The owner of the financial group Fininvest He then started building a sports project on the fast track, based on a checkbook. And 116 million euros later -distributed in transfers, capital increases and new infrastructure for the team-, a massive number for teams in the third and second divisions, he achieved.
More losses than benefits
However, according to reports from Italian media experts in economics and football ‘CalcioeFinance‘, has not been an operation, so far, economically productive for the 85 -year -old president.
Despite the advent of Fininvest sa Monza, the team is still not profitable. In these four years, the Lombard team has always ended up in the red, forming a global debt of almost 70 million euros.
But the increase in A series It changed the paradigm and the scenario. This is not a loan, far from it, can not afford for one of the most relevant financial groups in Italy or for a Berlusconi that there will now be a larger amount of revenue from advertising and distribution of television rights, something that will help to correct the deficit.
Climbing does not stop with dreams
After a painful end to the promotion play-off against Pisa (3-4), the Monza became a team in the highest category of Italian football. To get to this point, players want Kevin-Prince Boateng either Mario Ballotelibig names in football with prices and salaries that no team in the category could reach, helped Berlusconi accelerate the growth process Monza.
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A process for oneself Silvio Not done yet. At 85 years old, the former prime minister of the transalpine country, has announced once his team’s promotion is certified that the next goal is none other than to lift the ‘Scudetto’ and the Champions League.
And this is with 6,600 million euros as a fortune according to the magazine’s latest estimate Forbes, Berlusconi the Italian summer market could be reversed this summer. names such as Belloti, Ranocchia, Junior Messias or, again, himself Ballotelistart to sound like possible signatures.
Galliani, his faithful right hand
For this sporting planning, you have it by your side Adrian Gallianihis faithful companion since those days in Milan. Gallianiwho manages the sports management of the club, is already tied to the initial signing of Monza as a group of A series: “I spend, Fininvest puts the money”, he commented on Wednesday.
Is about François Modesto, coming to the project as head of the technical area. The 43-year-old Frenchman is the first step of Monza towards the total professionalization of the club. Humilitywith a past in Italy as a player for Cagliari and of modenawill land after commanding the success of the ascent of Nottingham Forest in English Premier.
The purpose of Monza along with this integration is the laying of the foundations in the sport for the next campaign, the first in its entire history in A seriesto maintain the category with solvency and approach European positions in the short term.
Increased revenue for the city
The increase of Monza sa A series It has many consequences, and one of them is the financial growth that a town will experience where football has never been talked about as much as it is today.
The city of Monza In sports, it is known for hosting one of the most famous Formula 1 Grand Prix and for being home to the most successful team in history (Ferrari). Berlusconi has achieved, in its own way, that the spotlights are not just turned on Monza for a weekend, but talk Monza every weekend in Italy. There will be Monza beyond single-seater, beyond the ‘Temple of Speed’.
Accustomed to be the center of attention for, above all, one week a year, the inhabitants of the city will see, as every two weekends, a team from the highest category of Italian football, accompanied by media and their fans. , it fills the streets and shops.
Everything, of course, with a date marked on the calendar for Berlusconi. His own Derby. The Monza-Milan It will be, certainly, his most promising match of the season, where he will see his two great works on the green, battling in the highest category of Italian football.
The new Milan ng Berlusconi it is already a fact. And, as sure Berlusconipromises to give a lot of self in the years to come.
Source: La Verdad

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