The numbers of Girona Not only did they get a record leap in sports, they also went off the script in other fields of play. The sporting and cultural transformation that surrounds the ‘blanc-i-vermella’ city continues to have consequences in all areas of the club.
Leaving the income to be received by the Catalan entity for eligible issues on the qualifying table, which coincides with the health privilege in the coffers of Montiliviother sources of income appear which help to meet the great expectations set.
We are talking, then, about popular merchandising. Kits, scarves, flags… everything with which the fan can be associated with the club in the form of clothes, accessories or other items displayed in the ‘Girona Botiga’. The club’s commercial department, which continues to take great steps with strategic actions to illuminate the daily lives of its supporters, has once again broken record numbers allowing it to go along with the project sports.
The proof is in the information accessed by Mundo Deportivo. The ‘gironin’ invoiced almost 2 million euros during the 2023/2024 season, 150% more than last year. These are historical numbers, unthinkable looking back. More than the store that remains glued to the fire in Girona, online shopping and the commitment to an establishment in the center of the city – inaugurated on May 5, 2023 – catapulted the numbers currently considered. The club plans to reach 2.5 million for the next campaign.
The sale of shirts also increased, to an extent that the club had to strengthen its racks to supply all the demands due to the team’s performance every day. After selling out on several occasions, the Girona-based entity can celebrate 12,000 units of t-shirts sold, another record for showcases.
Growth is best recognized by comparing it to previous years. In 2015, for example, the club sold 800 shirts and generated around 30,000 euros. This means that Girona multiplied the sale of elastics by 15 and it was able to multiply the total income by 66.
And Girona’s success is not only celebrated in the Catalan province. Many visitors to the club or city, whether national or international, are attracted to colors that perfectly represent that nothing is impossible. The arrival of players like Blind or other protagonists has significantly promoted foreign sales, combined with the generational change that the club is experiencing, since the younger players are where the change in trend is most accentuated. The club continues to gain followers and, with it, the commercial, structural and sports plots continue to record numbers for history.
As if that wasn’t enough, work continues on a new season that will leave new trend lines. Beyond the new collection they will release for the 2024/2025 academic year, a new line of products will be released for the Champions League.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
