The economic damage caused by COVID over the years in sports industry They are said to have been left behind and there are green shoots in the sector. According to the study of advertising investment In Spain conducted by Infoadex and published by ‘Expansión’, Spanish companies increased their spending on sponsorship by 35% and among the sports with the most contracts, football is king.
The increase in 2023 (35%) reached 563 million euros. The data marks the highest direct spending record in 16 years after a 12% drop in 2020, at the start of the pandemic. Furthermore, sports sponsorship is the fourth most used advertising option by companies. Sports accounted for 8.3% of total investment. eSports, with a growth of 13.2% (42 million) is in 12th position.
For this year, although no investment data was provided, it is known through Strock Sponsorship & Event Consulting that the number of contracts signed in this first half is 154, which represents a slight decrease compared to 170 from the same season in 2023. Football maintains its strength as the sports discipline with the most commercial agreements between January and July (45), followed by paddle tennis (22), basketball (15), cycling (13), cycling ( 9), eSports and tennis (8) and running (7).
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
