Javier Tebas, president of The leagueand Miguel Angel Gil, owner of Atlético de Madridwill lead the speakers who will participate this Wednesday and Thursday at Sports Summit Mexico 2024, in Mexico City.
This is the third time that the summit will be held dedicated to the sports industry, which this year will have the topics of digital transformation, artificial intelligence, sustainability in sports, ‘fan engagement’, a new era of sports content, esports, women in sport and innovation and technology.
Thebes will star on Wednesday, the first day of the event, of the talk ‘LaLiga Global Expansion“‘, where he will talk about his competition’s strategy to grow globally.
On the same Wednesday, Gilalso owner of Saint Louis, Mexican branch of Athleticwill destroy the way in which the Spanish team grows as a brand in the conversation ‘How the Atlético de Madrid build a top ten brand in global soccer and his vision of the future of Mexican soccer.’
On the day where the directors of Spanish football will be present, there will be space for the organizers of Five 2027 Pan American Games talk about the way they built the headquarters of the event that will take place in the capital of Peru.
Frida Martínez, commercial and marketing advisor of Peruvian Olympic Committee, and the president of both committees, Renzo Manyari, They will be in charge of conducting the Lima 2027 conference.
The girls will be the stars of the two days. On Wednesday, there will be a talk called ‘Influential women in the sports industry’ and ‘Women’s soccer: More than a trend, a global phenomenon that unlocks new levels’, which will be attended by the director of the women’s national teams of Mexico, Andrea Rodebaugh.
On Wednesday, the last day, Spanish football will be the protagonist José María Del Nido Carrasco, president of Sevillewhich will lead the conversation on ‘Sevilla FC, a club open to the world with an international story’.
He Summitwhich is expected to attract approximately 5,000 attendees, will close with a conference at World Cup 2026, which fixes Mexico United States and Canada.
They will talk about how Mexicans prepare Alejandro Hutthead office manager Montereyand Juliet Gallantgeneral coordinator of Guadalajaratwo of the three cities in Mexico that will host the event, including its main headquarters Mexico City.
Source: La Verdad

I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.