Joan Laportapresident of FC Barcelona, and John HoffmannCEO of GSMA Ltd. (Global System for Mobile Communications), a company that organizes Mobile World Congress (MWC) Barcelonasigned on Monday a cooperation agreement in which the Sports Tomorrowthe sports innovation conference organized annually by Barca Innovation Hubwill be included in MWC Barcelona as part of the program of events for the next edition of the mobile telephony congress, to be held in 2023. This agreement involves integrating innovation in sports into one of the most important technological events in the world, at the same time of its promotion of Sports Tomorrow to the international level with the help of a benchmark brand such as MWC Barcelona.
The signing ceremony took place this afternoon at Llotja President Suñol in Camp Nou, where Joan Laporta and John Hoffmann They broke an agreement that stems from the desire of both parties to seek synergies between technology and innovation in sport and that represents the first time that a space for conference, debate and knowledge will be created within MWC Barcelona for entire sports ecosystem. The event was also attended by Angel RiudalbasDirector Responsible for Barça Innovation Hub.
This agreement implies a change of location and dates of Sports Tomorrow. Congress will move from the Club’s facilities to one of the slots Barcelona Fair, at the Hospitalet del Llobregat, standard venue of MWC Barcelona. As for the date, it is from a week in November to be held on two days between February 27 and March 2, 2023, in conjunction with the next edition of the mobile telephony congress and so far the field validity of the agreement. between FC Barcelona and the GSMA.
The changes will also affect the content. Until now the Sports Tomorrow It consists of various tracks or thematic conferences related to sports such as medicine, physiotherapy, nutrition, data analysis, technology, or sportbusiness, among others. Now, spin the congress on that single theme, in the 2023 edition, and under claim Minds Behind The Gamewill examine both the role of the brain in the performance of athletes, and the cognitive applications of artificial intelligence in all fields of the sports industry.
The fact that Sports Tomorrow has become part of the world’s largest event in the field of technology and connectivity, such as MWC Barcelona 2023 responds to the vocation of the congress and its organizer, the Barça Innovation Hub, FC Barcelona’s knowledge and innovation platform, to promote a culture of excellence and collaboration with brands, universities, research centers, startups, entrepreneurs, students, athletes, investors and visionaries from around the world. And one of the ways to do this is by organizing congresses and conferences, such as Sports Tomorrow, a pioneering initiative at the level of football clubs and since 2016, 2020 under the name Sports Tomorrow, has become a benchmark in the sports ecosystem. In the 2021 edition, for example, congress gathered 282 experts and there were more than 2,000 registered.
The agreement with the GSMA also means that Sports Tomorrow goes beyond the scope of the Club to participate in a city project such as MWC Barcelona, one of the events that best represents the projection of the Barcelona brand around the world. .
Joan Laportapresident of FC Barcelona, commented on the matter that “we are extremely proud and satisfied with this agreement with a leading platform in the world of mobile technology such as MWC Barcelona, because on the one hand it will be a leading event in sporting innovation as the Sports Tomorrow Congress is a global benchmark in terms of the relationship between technology and sport and, in turn, will also be a help to showcase the city of Barcelona as a global capital in this field ”.
For its part, John HoffmannCEO of GSMA, said that “we are excited to work with FC Barcelona. Co-locating Sports Tomorrow at MWC Barcelona 2023 brings together the two leading events in the world and creates a space to identify and create new business opportunities on mobile and sports ecosystem. The move demonstrates the strategic importance and power of mobile connectivity and built on Industry City’s launch at MWC22, in the fintech, manufacturing and automotive sectors. “
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
