FIFA announced on Thursday that Lay’s will be the official sponsor of the 2026 Men’s World Cup, which will be jointly organized by the United States, Mexico and Canada; and the 2027 Women’s World Cup, to be held in Brazil.
FIFA emphasized in a statement “the international leap” that this official sponsorship of Lay’s represents as the French fry multinational becomes the continental promoter of the 2022 Men’s World Cup in Qatar and the tournament promoter of the 2023 Women’s World Cup in Australia and New Zealand.
“We are delighted to extend this partnership with Lay’s and strengthen our alliance as a historic phase begins for FIFA and the football community in general,” he said in the statement. Gianni Infantino, President of FIFA.
“We are proud to see that Lay shares our belief, our vision and our ideas about the development of global football, and we have started this journey with us. Together, we will create very special experiences for fans all over the planet,” he said. Infantino.
In its part, Steve WilliamsCEO of Frito-Lay and Quaker North America, said his company is “very proud to have laid the foundation to take the next step toward a global partnership with FIFA.”
“Lay has long built relationships between fans through their shared love of sport and we look forward to combining the strengths of our brands to continue to create memorable moments and serve as inspiration for fans of the FIFA World Cup and the World Cup.” Women’s World Cup from all over the world,” he added Williams.
FIFA is expected to announce new agreements in the coming weeks for the 2026 men’s World Cup, which will be the first of 48 teams instead of the usual 32, and the 2027 women’s World Cup, the first to be held in South America.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
