CaixaBank and Unión Deportiva Las Palmas have signed a new sponsorship agreement in which the banking entity renews as official sponsor of the club and financial partner for three seasons, until 2027. The purpose of this new alliance is to strengthen CaixaBank’s commitment and support to the club and all its fans.
Manuel Afonso, territorial director of CaixaBank in the Canary Islands; Miguel Ángel Ramírez, president of the Las Palmas Sports Union, and Kirian Rodríguez, captain of the first team, combining the commitment of the banking entity as sponsor and official bank of the clubas it has been doing since the relationship began in 2013.
The agreement on financial matters envisages the issuance of bank cards designed and personalized for subscribers, members and supporters of the team, which CaixaBank will continue to offer its network of offices with the colors and official shield of the Las Palmas Sports Unionalong with the personalized bracelet option to pay in stores with the advantages associated with contactless Visa cards.
The link between both entities also establishes the exclusive sponsorship of CaixaBank within the financial sector and various compensation for brand rightshospitality packages for entity clients, as well as an image in the Gran Canaria Stadium, in the Sports City of Barranco Seco and in the various communication channels of the Las Palmas Sports Union.
In addition, the renewed sponsorship will allow CaixaBank to develop, activate and interact with the club’s innovative actions aimed at fans, holding a ‘Meet & greet’ meeting with first team players, and the activation of raffle and promotion through the various communication channels of the Las Palmas Sports Union.
As the financial partner of the club, CaixaBank also promotes the celebration of financial education sessions with the entire first team staff and teaching staffto address the importance of financial training, planning and advice in managing your savings and investments.
For CaixaBank, sports sponsorship is a strategic communication tool that helps spread the values that the entity shares in the practice of sports, such as leadership, effort, self-improvement and teamwork. Through sponsorship, the financial institution promotes cultural, social and economic development, in accordance with the established values of social commitment.
This strategy focuses on increasing brand awareness, attracting and build loyalty among each team’s fans to convert them into customersas well as exploiting new commercial opportunities resulting from actions agreed with sponsored football clubs.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
