The co-president of Inter Miami Xavier Asensi confirmed this Monday that the signing of Leo Messi of the Florida team marked “a before and after” in MLS, and detailed the strategy that made the operation possible.
“For MLS there is before and after Messi. Everything has changed. People can be from any team, but they come to the field to see Messi. He is the only example that can be compared to (Michael) Jordan,” he explained during the debate ‘The future of clubs in the new world of football’, held at the College of Economists of Catalonia.
The strategy to include the Argentine began in 2021, after his departure from Barcelona for PSG: “When Messi goes to Paris, a machinery is open in my head and the owner to make sure that, when the these two years of the contract are over, “The United States is the next destination.”
“If we did the same thing or if we tried to compete head-to-head with other clubs it would be impossible to win, because someone would come with more money or history than us, who have been there for three years,” he admitted.
Asensi asked the club’s owner for permission to “seek alliances to be the strongest option.” “I went to the League and explained to them with the data and tried to sell that if Messi comes, it will change their lives. I went to Adidas, Fanatics and Apple,” he recalled.
“We talked internally to get him involved in ‘equity’ issues. And when we put this ‘Frankenstein’ together, it became a feasible option,” said Asensi, who also highlighted what “most proud” of Inter Miami is having “fulfilled what was promised” but “multiplied enough” his prediction.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
