Unprecedented campaign by Allianz Jean Bouin

Mundo Deportivo reaffirms its commitment to the promotion of sport by launching a unprecedented campaign to bring Allianz Jean Bouin to all the inhabitants of the Barcelona Metropolitan Area.

As a result, race management came to an agreement Alpha Media Group which will allow the oldest popular running race in Spain to be promoted in major cities outside of Barcelona.

In total, they will be installed 30 outdoor advertising billboards in localities such as L’Hospitalet de Llobregat, Badalona, ​​​​Cornellà de Llobregat, Sant Feliu de Llobregat, Santa Coloma or even in Sabadell, in addition, of course, to the city of Barcelona itself. The race will also have a presence in the main towns around Barcelona with 50 MUPIS.

The goal is nothing but to get the race information on all runners in the metropolitan area of ​​Barcelonaso that no one will be left without the chance to be part of the history of the race by participating in its 101st edition and take home the amazing t-shirt designed by Mizuno for the test.

All this is possible thanks to the agreement reached, as we said, with Alpha Media Group, a pioneer company in the field of outdoor advertising thanks to its natural-based solutions to improve air qualityincorporating purification and decomposition technologies for contaminating particles in its advertising media. This is what they call it Purity.

Thus, its billboards include photocatalysis technology, which consists of placing titanium dioxide on the advertising surface. In contact with light, this product starts decomposition of polluting particles, mainly nitrogen oxides which is one of the major air quality problems in cities.

On the other hand, Alpha Media Group is a pioneer in implementing city tool supports for advertising in microalgae aquarium capable of absorbing CO2 from the air.

The agreement aims to help, in addition to promote the 101 Allianz Jean Bouinto publicize these solutions that contribute to improving the air quality of our cities.