The general director of UD Las Palmas, Patricio Viñayo, is in charge this week of promotional agenda of the yellow team in the United Kingdom of the Tourist Board of the Cabildo of Gran Canaria aims to strengthen the island brand of the Canary Islands LaLiga EA Sports team with the British market through the London International Tourism Fair
“Gran Canaria leads the statistics in terms of spending per tourist and days of stay” and is the island where “tourists return the most,” recalled tourism consultant Carlos Álamo. The presence of UD Las Palmas, which will be in London between November 5 and 7aims to consolidate the knowledge of the Gran Canaria group in the British market, where it already has agreements with clubs like Norwich, sponsored by Turismo de Gran Canaria. Looking forward to the end of the year, which is expected to have a number between 4.5 and 4.7 million clients, 7 and 9% more.
British customer spending per day and per trip has increased by more than 20% since 2019 and continues to rise as “the The Briton wasn’t ready to give up his week’s sun and beach vacation and Gran Canaria is among their favorite destinations,” celebrates Álamo. The option to watch UD Las Palmas matches in LaLiga EA Sports is another of the island’s promotional elements.
The British market in Gran Canaria had a turnover of 1,102 million euros in the financial year 2023, 20% of the total turnover of the sector, where the tourist spending by British clients in Gran Canaria is 1,413 euros in 2023that is, 7.7% higher compared to the year-over-year comparison.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
