Argentine club Deportivo Riestra apologized on Tuesday for lining up streamer Spreen in an official first division match on Monday and explained it was a “marketing action” to “attract new audiences .”
“Yesterday, we had the opportunity to have the participation of Ivan Bukhajeruk, one of the most important ‘influencers’ in Latin America, in the fight against Vélez,” the club’s letter through the social network was almost identified as ‘Spreen’.
“Unfortunately, this marketing move has generated a lot of negative opinion. We would like to offer our sincere apologies to those who were offended,” added the club in the statement, in response to the controversy generated in Argentina by including in the starting lineup the ‘influencer’, who is not a footballer and was substituted a minute into the match.
Deportivo Riestra, whose match against leader Vélez Sarsfield was tied (1-1), explained that His intention is not to respect Argentine football or to his rival, where he communicated in advance the decision to align the ‘influencer’.
“Our goal was (and is) to attract new audiences to football, building bridges between different worlds and platforms to continue promoting the product and our club, experiencing a historic moment in the First Division,” revealed the institution, which arrived this year in the first division of Argentine football for the first time in its history and ninth in the Professional League.
Allusion to Florentino Pérez
The club quoted the president of Real Madrid in its explanation, Florentino Perez, and his warning about declining interest among young European audiences in football, and highlighted that the intention to include ‘Spreen’ in the match is “Get new generations which is now expected in social networks from influencers”.
The case generated a strong controversy in the country and triggered the condemnation of many Argentine soccer figures, including Juan Sebastián Veron, president of Estudiantes de la Plata; Marcos Acuña, footballer for River Plate and the Argentine national team; and Brian RomeroVélez Sarsfield forward who started the match in question and is among the top scorers in the championship.
AFA investigation
In line with strong social rejection and condemnation of social networks, The Ethics Committee of the Argentine Football Association (AFA) has opened an investigation. in the case considered that the inclusion of ‘Spreen’ in the first team of Deportivo Riestra could represent “behavior likely to harm the reputation and integrity of Argentine football.”
Buhajeruk got his license as a professional player less than three months ago and this Monday he was in the Deportivo Riestra starting lineup with the number 47 on his shirt.
The technician Christian Fabbiani He replaced it at 59 seconds of Gustavo Fernandez And, far from being shocked by the change without even touching the ball, the ‘influencer’ applauded ‘Maleo’ supporters.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
