There are just over 15 days left until the 101st edition of the Allianz Jean Bouin takes place, next December 1, and some of the Metro stops in Barcelona are dressed for the occasion.
So, at the María Cristina stop on L3, users will be able to see in the coming weeks a huge mural adorning its hallway with the motto “The legend continues to grow”.
Also the Diagonal, Plaza España and Maria Cristina metro stations They dressed up as the most popular race in the city, with some “footprints” inviting travelers to register for the race and some vinyls adorning the ticket validating machines.
This is the second year in a row that Allianz Jean Bouin has developed part of its communication strategy in the Barcelona metro, in a campaign that also extends to TMB buses with posters inviting users to participate with the slogan “Next stop: the Jean Bouin Course”.
Along with this communication campaign, among its services, Allianz Jean Bouin offers a free TMB tickets so that all runners participating in the OPEN 5K modality can return to the starting point or directly to their homes from the Arc de Triomphe, where the race ends. Runners must collect the ticket after crossing the finish line, from the clothing truck that will bring their gear from Plaza España.
Source: La Verdad
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