The celebration of the Davis Cup and Billie Jean King Cup finalswith the presence of two Spanish teams and the imminent retirement of Rafa Nadal as the main attraction, They will have a million dollar impact for the Andalusian Government, which plans to multiply the return on investment tenfold.
The Junta de Andalucía, one of the main sponsors of both tennis world championships, has made a big commitment this year to host it for the third consecutive year, for the first time in history bringing together both competitions in the same place and on a date that coincides with some matches.
They made an investment slightly greater than ten million euros, they confirmed to EFE from the Andalusian Government, to host the finals. Spain’s double presence, both in the men’s and women’s categories, He joins powerful attractions such as Carlos Alcaraz, Jannik Sinner, Paula Badosa, Iga Swiatek and, above all, Rafa Nadal.
The farewell of the Manacorí tennis player, who will retire from the elite sport after the Davis Cup, increased not only the reach of the media, with hundreds of accredited journalists and several tens of millions of viewers, but also all those related on the economic impact on Malaga and Andalusia.
Analyzing and combining data from the 2023 Davis Cup and Billie Jean King editions, for every two euros of public investment, the revenue is eighteen. In the 2024 edition, the most optimistic forecasts indicate a number ten times higher.
Last year’s Davis Cup finals had an impact of 147.7 million in Malagawith a return of fourteen euros for every euro invested. In the case of the finals of the Billie Jean King Cup, held in Seville, the return is four euros for each euro.
“Last year’s returns were astronomical and this year’s returns will be even greater. We are talking about two weeks of tennis and the withdrawal of Rafa Nadal as an unbalanced factor“, predicts José María Arrabal, general secretary of Sports of the Junta de Andalucía, in statements to the EFE Agency.
Tourism and hotels
The coexistence of two sporting events of such caliber in the same space, the area of the José María Martín Carpena Sports Palace in the capital of Malaga, This has a direct impact on other sectors such as hospitality and hotels.
Hosting the Davis Cup with world-class players and adding Billie Jean King with Spain to the equation will boost Malaga, according to forecasts, dramatically increasing hotel occupancy. When Spain qualified in September, increases in bookings began to be seen.
In tourist terms, the last two weeks of November are usually low season for hotels in the province of Malacitana, by sector. But tennis changes everything and institutions predict occupancy will exceed 90 percent.
For the third consecutive year as the world tennis capital, Andalusia does not rule out bidding to continue with the next editions, although it should be “step by step”close sources said. In any case, having this event “for the first year is wonderful, for three years is incredible, but having it this year twice, with men and women, and in Rafa Nadal’s farewell, is something historic and unique,” he summed up. Arrabal.
Source: La Verdad
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