Carlos Sainz lWilliams was left with a piece of bread under his arm in the form of an economic settlement reached by the group founded by Frank Williams with Santander Bankan agreement made official this Monday. The Santander brand will appear on the car in end-of-season tests (rookies and Pirelli) this Tuesday in Abu Dhabi, although it has already done so in the appetizer of Carlos Sainz’s filming day on Monday.
The Spanish bank will be the team’s official sponsor from the 2025 season. This is a multi-year agreement that will complement F1’s sponsorship, as Santander will become the competition’s official bank in 2025.
Santander has been involved in F1 for 15 years since 2006, sponsoring races and teams such as Scuderia Ferrari and McLaren, the two previous teams of driver Carlos Sainz.
“Williams Racing also offers Banco Santander a global platform to increase the visibility of its brand, especially in the United States, where there are three F1 races and the team will present the Openbank brand, following the recent launch of brand in the country. The collaboration includes the presence of Santander or Openbank logos on the upper part of the racing car’s chassis, on the drivers’ helmets and on the team’s sleeves, as well as participation in exclusive events and digital campaigns,” he explained them in your statement.
“We are delighted to sponsor Williams Racing in an agreement that will allow us to offer exclusive experiences to our customers and continue to support Carlos Sainz in his new phase. “This is one of the historic teams with the most legacy in F1, and complements our role as the competition’s official bank with a focus on our core markets,” he said. Juan Manuel Cendoya, head of Communication, Corporate Marketing and Studies at Banco Santander and vice president of Santander Spain.
For your part, James Vowles, Williams Racing team director, said: “Williams Racing is proud to add Santander to our growing list of iconic and innovative partners from 2025. Joining forces with a major global bank trusted by tens of millions person at all is another significant step in our transformation and we look forward to working with Santander to engage and excite fans for years to come.”
Santander will become the official retail banking partner of Formula 1 in a multi-year agreement from 2025. The partnership will strengthen the bank’s visibility within its key markets, showcasing the Santander and Openbank brands.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
