A22 Sports Management, ‘A-22’, the company that promotes the European Football Super League, has announced that it has submitted a proposal to UEFA and FIFA to gain official recognition of their new European club competitions. The main characteristic about the initial sketch of the idea of organizing the Super League was the preservation of sports meritocracy derived from performance in national leagues. Bernd Reichart, general director of ‘A22’, clarified this Tuesday some points about a project that is moving forward with the desire to guarantee quality in the following experience for the fan. For this reason, the CEO of the Super League announced that the launch of the competition for the “25-26 season will be very early.” “I don’t want to rule it out, but next season seems very ambitious to me,” he warned.
Reichart was very precise when he specified that “there will be no fixed clubs” in the new competition. “Everyone must qualify through their performance in the domestic leagues of the previous season, except for the tournament winners, who will have a guaranteed ticket,” he clarified. With references to the 96 clubs that are aware of the current context, he stressed that “we are talking to a sufficient number of clubs to comply with the design of the competition.” “We got the opinions of a wide representation of the football world. This is from the clubs for the clubs, it is a club project. There are 96. The arrangements will be made by consensus of the football world ,” he commented.
Since clubs are currently playing competitions under the UEFA seal, the CEO of the Super League suggested that it is logical for teams to be guided by caution. “The proposal is born and develops if it has the support of all the clubs that are in the competition. But we must understand that currently the clubs play UEFA competitions and their desire not to annoy someone who has a monopoly in the current competition is understandable. “We don’t want to divide the football world. Every action we have taken in the past has caused a counter-reaction. Now we want and need to convince everyone,” he said.
Regarding the deadline for action, Reichart emphasized that the goal is to present the fan with an experience that is worthy of it. “There is a paragraph in the decision of the CJEU that says that a supposed regulator should not take it to infinity. It should be done within a reasonable period. The technological period is not easy to say, but it depends on the social -technology profile. It is a matter of many months of preparation and implementation to offer it to the fans as they deserve, it should be a new experience for the fans in front of their screens, we will not come out until t’s no guarantee of experience,” he insisted.
The opportunity for every fan to enjoy watching matches beyond what would be the ‘basic’ model, with ‘premium’ formats, explains the technological rigor and its relation to deadlines. “Open matches are not new. Today the platforms have the opportunity to add a greater number of highly interesting audiences for brand communication. Football fans, many of them, want more than a mainstream experience. Unify should do that, but at an affordable price. This is the way to fight piracy: to be affordable. This is how the music business is saved, the NBA or the NFL. income rather than depending on auctions. “They should have a direct relationship with their fans, unlike at present, when they manage them through intermediaries,” he concluded.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
