In support of a solidarity campaign of its sponsor and partners and security, the ABUS company, Movistar team will shine in the first two online stages of Tour de France 2022 a special edition of the helmets he usually wears, on the occasion of Danish and Grand Départ this weekend.
The telephone squad will take over the design ABUS GameChanger ‘Viking’, where they will honor both the start of the Tour in the Nordic lands and the ‘Viking’ campaign of its sponsor’s subsidiary in the region, ABUS Nordicin support of the ‘savemybrain’ initiative, which comes from both ABUS and the Foundation for the Prevention and Care of Head Injuries.
The Danish Council for Road Safety at ABUS They have long promoted the use of helmets among adults and youth on the road, with the main idea in mind, associated with the same initiative presented today, that “Helmets are always a good idea”.
The ABUS GameChanger ‘VIking’ to be used by eight Movistar Teams in the second and third stages of Tour de France 2022 will be auctioned in support of the ‘savemybrain’ initiative. The auction will be available on MatchWornShirt once the second day of the Tour de France begins (Saturday, July 2, 12:15 CEST).
Juan Pablo Molinero – CMO, Movistar Team:
“The‘ Viking ’design is a project we have been working on for a long time with our huge support in the field of safety, such as ABUS. Along with our desire to honor the start in Denmark and the Nordic culture on the occasion of the Tour visit, we also wanted to create a helmet that would attract our riders on race days and attract people. Something out of the market, closer to ‘sports art’ than marketing itself and wanting to have people, is important for an auction with a charitable purpose.
“The most important thing about this effort is to continue to support the society around us, and we have carried out this joint commitment between ABUS and the Movistar Team in partnership with‘ savemybrain ’. We believe this is a worthwhile project, that their efforts to care for people with head injuries are important to our world, and we are proud to be a part of this effort at auction and in the initiative.
Martin Böckelmann – Senior Manager Sponsorships at Sports Marketing, ABUS:
“That was a start from a Grand Tour like the one in Tour de France 2022 to take place in a place like Copenhagen is something beautiful and meaningful. And at ABUS we want to help make it more special and also launch a message for safety with the Movistar Team, and do something for society. Our subsidiary ABUS Nordic had already launched this campaign at that time “Rådet for Sikker Traffic” with the Danish road safety authorities, where we emphasized the important protection offered by helmets. With the support of our friends from the Movistar Team and that specially designed helmet, we can continue to deliver that idea. “
“ABUS has long been involved in the foundation of‘ savemybrain ’and other actors involved in raising awareness, and in ABUS GameChanger ‘Viking’ and its auction, we want to continue to contribute to society, prevent accidents and care for children and the elderly who have suffered head and brain injuries. Safety is always a priority for us. “
Source: La Verdad
I am an experienced and passionate journalist with a strong track record in news website reporting. I specialize in technology coverage, breaking stories on the latest developments and trends from around the world. Working for Today Times Live has given me the opportunity to write thought-provoking pieces that have caught the attention of many readers.
