The UEFA and the major European clubs are about to end their relationship With the Swiss agency’s team marketing withwho has been selling commercial rights of the Champions League since its first edition in 1992, and has come to an agreement with an American company.
Exit sports, based in New York and ownership of Stephen Ross, In this regard, the owner of American Football Miami Dolphins, got exclusively to negotiate the “global commercial rights of UEFA club contests for the period of 2027-2033,” as today’s governing European football body by making a new commercial alliance with the European Club Association (ECA).
Competitions at the UEFA Male Club (Champions League, Europe League, Conference League and European Super Cup) Gross commercial income of at least 4.4 billion euros per season until 2027.
The first discharge agreement, in 2022
The first Revention Agreement About the Champions League with the UEFA It was closed in 2022 Only to sell the competition rights, with the current format, in the United States for three periods to 2027.
This Agreement reduced global marketing of the most prestigious club competition in Europe through team marketing Because the European Cup changed its name and was called the Champions League in 1992, 33 years ago.
The failure of marketing to the team
“Logically, we have failed, but we remain incomplete -believing that the work we have done with the UEFA has been proud of the last 35 years,” Team Marketing said in a statement from its headquarters in Lucena.
The UEFA pointed out that the release election took place after a bidding process “which attracts the offers of many international and regional agencies.”
The agreement between the release and the UEFA-ECA company is expected to confirm in the coming weeks, according to the UEFA itself.
The final, in the United States?
The fact that Remon became an exclusive sales agent for competitions with the UEFA club male perhaps renewing the speculation about The possibility that one day a final champions league in the United States will be carried out.
This has been a common issue with the UEFA presidentAleksander Ceferin, He was selected in 2016.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
