UEFA seeks agency for ‘Champions League’ brand

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UEFA is looking for a creative agency for brand development “UEFA Champions League”, as well as the other two competitions, the “UEFA Europa League” and the third competition, the Conference League.

The highest body in European football is looking for one or more development agencies a new brand identity for three club competitions. This includes developing the concept, creating and delivering a complete brand identity; in addition to developing the license package and social networks.

To this end, the highest body in European football has opened a bidding process for all agencies willing to opt for it. A selection process in which several stages are defined:

previous stage in the tender in which UEFA collects information on candidates based on which it assesses their eligibility to participate

– Second stage in which UEFA the proposals will be revieweds and then selects and assigns a qualified company or companies that will provide these services.

All of those agencies that wish to opt for this process must present it by June 27 before 6:00 p.m.

From now on, UEFA will decide which agency or agencies will choose to apply for this tender.

Everyone who wanted to opt was required send the information which has proven its experience in providing brand identity. Also show that it has sufficient resources and sufficient infrastructure to provide a first-class brand identity.

This is in September when UEFA will announce the first selected companies that will have up 14th November for the presentation of proposals. This is in December when the selected agencies will be determined to start working with suppliers from the beginning of the year 2023.

Source: La Verdad

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