Lancia and the dream of rallies that were born again more than 30 years later: “You have to be humble, we’re not the winning Lance, now it has to be fixed”

In 1993 Lancia left the competition Leaves a historical record in the world of rallies. In total they have added 10 Titles of Builders: Three along with Stratos in the 70s, another with 037 and with the Delta they marked a hegemony from 1987 to 1992 That all is enthusiastic about rallies that are remembered by a wonder

Now, included Luca Napolitano In the head of the Italian brand, Lancia returned to the competition more than 30 years later. This is done with the Services of the Two -time champion of Italy Miki biasion as an ambassador and participates in Lancia trophya six championship that enters the Outline of the Italian championship and that the winner will take part in the European rallies championship of 2026.

On a round table made in Palermo, where he was there, CEO explained that Luca Napolitano the steps taken to Returning is a fact that it may be at the Targa Florio rally. A dream that he himself is a huge passionate

“When we showed the plan in 2021, when the plan was approved, I got the question about the rally, and I said yes but not so far. I wanted to carry out the plan, I wanted to take some important steps, I wanted to launch the first car, I wanted to install the new network of entrepreneurs outside Italy, I wanted the quality of the product, the quality of the service, we would think of the rally.

A good example they got the solid they were looking for was that they managed to sell 90 Lancia Ypsilon Rally4 HFThe car where it competes in the Lancia trophy. Up to 40 teams took the exit and another ten were on the waiting list.

“This is a solid project, VThe Ender 90 car gives us a very clear direction. It’s veryThis is what you sell when you have a success in one year, and the biggest surprise is that we have 40 trophy registrations, which is a record. Provide a quality service to 40 teams … We’re not in the office here, two powerpoints, a team and we fix it, here if there’s a problem you need to fix it and now. After 40 trophy inscriptions were a great success, sensation was a great pleasure, a great emotion (3:37) when I came to live the 19 boxes, 19 teams, 19 cars, working to prepare the exit … This is a great emotion that remembers the work of the past three years. “

Back to the World Cup?

The big question we asked each other on the round table as well as fans who came to see the cars find out if the plan had its conclusion to return to the World Cup. Napolitano is very clear and warned that you need to step -step.

“We are not the Lancia who won so much. We have to do humble things, one thing at the same time, at the same time. Now we have four markets out of Italy, we do things well with these four, more coming, two cars, we’re going to sell them, product quality, service quality, more will come. In the rally, we need two things successful. Do this first (the trophy of Lancia)Show that rally 4 links us to young people, along with people who want to have fun, we provide a product offer at the right price, cost support at the right price, here they have a wonderful service, there are competitors with great respect for it, so we’re here in Lancia. Everyone is so happy, the sponsors of the teams are very happy because Lancia is working so much about it, it gives us a lot of visibility, sponsors also want to participate, then we have to do it well, this, this, Show that we provide the right quality and proper performance ”

“The second thing we need is FIA We need to tell what is the future of this part of the motorsport, there is no clarity at this time in regulationsWe need to know to make the right decision. In Stellantis we are ready, we know how to do it, we can do it, I see two conditions, first do it without a rush and clarity in the regulation part, “he lived.