Caixabank changed its sponsorship to the Spanish Paralympic Committee on the way to Los Angeles 2028

Caixabank And the Spanish Paralympic Committee (CPE) They now present a new sponsorship agreement where the financial creature will accompany the Spanish team to the new Paralympic cycle up to the Los Angeles Games 2028. Alberto Duran, president of the Paralympic Committee of Spain, and Gonzalo Gortázar, CEO of Caixabank, has formally formal the new sponsorship at the Caixabank Corporate headquarters in Madrid.

The agreement, which will serve to change the essential support of Caixabank along with the Paralympic Objective Support Plan (ADM) through a presentation in which the two athletes were attended by two athletes representing the Spanish delegation: Sara Andrés and Ander Cepas.

Emphasizing Promise and Normalization of Paralympic Sport

During Signature Law, Gonzalo Gortázar He explained that “through this new sponsorship agreement, we will continue to promote our commitment to the Paralympic Sport for the third consecutive cycle.” The Ceoxabank CEO also emphasized that in this renewal that we will “continue to give a voice to ‘sport nonconformists’, with them as they go to the paralympic quotation of Los Angeles through economic support and, also, through visibility and normalization so that the whole Spanish society knows and recognizes all the actions Paralyze of Spain ”.

For part of it, the president of the Paalympic Committee of Spain, Alberto DuranHe emphasized that “Ever since Caixabank arrived at the Paralympic family in 2019, it has not only been an integral part for our adoption and the various rankings, such as ‘Our Next Star’ and the Caixabank Team of the Paralympic Triathlon promised, but a powerful speaker in the normalization of disability and the provision of more social and provision.

For its part, the paralympic athlete, Sara Andrés.

Ander strainsTable tennis player, he also wants to highlight the following: “Sponsors like Caixabank are like the slopes of the elite are appreciated. Until recently I was promised and thanks to this kind of support now I enjoy having a medal in paralympic games. Hopefully many children with disabilities because I can have the opportunity to achieve their dreams”

Through this new sponsorship agreement, Caixabank will continue its active cooperation with CPE, through the ADM program, which provides scholars and other services for a more professional preparation, as the program consists of technical training, sports performance assessment from the scientific research, application of technology for monitoring and control of its evolution, and international competitions, as well as medical policy.

The financial creature has reached this way in the Paralympic Sport, after promoting the various initiatives to advance and see various athletes within the adoption plan, as well as all associated with the Spanish -related Spain team in the wheelchair in Sierra Nevada.

Program ‘Our next star’ to get young talents

Inside the framework of the new Paralympic cycle where the Caixabank and the Spanish Paralympic Committee are jointly walking, the financial creature has developed a new plan to activate the sponsor centered on three major axes with the aim of obtaining the talent for generational relief, normalizing the disability of the youth and increased vision of paralympicpic sport.

First, Caixabank followed the ‘Our Next Star’ program. The joint plan between the two creatures aims to capture young talents through sports days where to determine which sport best fits each child based on their interests, tastes and needs. On the first day, with 60 athletes, the basis for working on developing the Spanish team’s relief began to work.

Second, Caixabank promotes the ‘Empower Kids’ project. This program, led by selected athletes, aims to visit clubs and sports centers to produce days when to see, understand, understand and normalize disabilities from the base to create a more just society and carelessness.

Finally, Caixabank created a ‘Rumbo in Los Angeles’ 28′ plan in which he prepares the content quality for many communication channels with the aim of making visible sport and paralympic athletes.

Caixabank Team of Paralympic Triathlon Promised

In addition to its commitment to this new plan, Caixabank keeps its promise to the ‘Caixabank Team of the Paralympic Triathlon Promises, promoted by the CPE. Within the framework of this sponsorship, which was dating in 2019, the financial entity confirmed its commitment to the group of promises created at the last paralympic cycle of the Spanish Triathlon Federation.

The presence of teams’ promises provides for the continuation and professional of the Spanish Paralympic Sport, as it is possible to increase the number of athletes and coaches, and promote their experts, as well as create a professional community that provides to discover new talents throughout the territory. This Agreement will allow more professional preparation for all athletes who want to access the adoption plan, as the program consists of technical training, analysis

Sport performance from scientific research, technology application for monitoring and control of its evolution, specific concentration and national and international competitions, as well as medical policy. Examples of this include Marta Francés, Nil Riudavets and Andrea Miguélez, revelations of the latest Paralympic games in Paris 2024.

Promise to Difference -It and Integration in Sport

For Caixabank, sports sponsorship is a strategic communication tool that teaches values ​​that the sports entity share, such as leadership, effort, overcome and cooperation. Through sponsorship, financial creatures encourage cultural, social and economic development, in accordance with the foundations of social commitment.

For this reason, in 2016 the entity decided to bet on the Paralympic Sport sponsorship to encourage sporting integration and re -confirm its commitment to the difference. The first agreement was as the main sponsor of the Spanish Federation of Sports of Persons with Physical Disabilities (FEDDF), with the aim of promoting wheelchair basketball, both in the modality of male and female. At the same time, Caixabank is involved in wheelchair school championships to reach all ages of society.

Subsequently, in 2019, Caixabank became a new sponsor of the Spanish Paralympic Committee. Through this sponsorship, Caixabank actively cooperates with the CPE, through the ADM program, which provides scholarships directly intended for the preparation of Paralympic athletes of Spain.

By sponsoring the CPE, the FEDDF or the sponsorship of the skiing program for people with disabilities in Sierra Nevada, the financial creature expanded its promise to the paralympic sport that fulfilled their main goals, passing because the athletes they represent.

In sponsoring a ski program for people with disabilities in Sierra Nevada, skiing and snowboarder have been promoted for athletes with physical or intellectual disabilities.