A UEFA report, called ‘The Business Case for Women’s Football’highlights the huge potential of women’s club and league football in Europe, with a commercial value that will reach 686 million euros by 2033.
The document, released on Tuesday, is a new practical and highly anticipated report that highlights the growth potential of European women’s football over the next decade.
The European Championship in England 2022 showed, according to him, the popularity and potential of international women’s football, but women’s football has also made great strides at the club level, with the successful launch of a new format for the Champions League, with centralized marketing and television coverage and increased professionalization in national leagues.
This indicates that in order to maintain this development, investors now have the opportunity to contribute to the further development of women’s football.
Building on the commitments outlined in ‘Time for Action’, UEFA’s women’s football strategy, this report, based on detailed research, provides a comprehensive rationale for increased investment in women’s football and a clear method and explanation of its conclusions.
Giorgio MarchettiUEFA’s deputy general secretary and director of football, said that this document “is a very ambitious project developed in collaboration with representatives of all football stakeholders, including national associations, leagues, the European Association of Clubs, the clubs, the operators. , the sponsors, the fans and the academic institutions”.
“This report gives all our stakeholders a clear understanding of the benefits of investing in women’s football, and gives them a clear rationale for increasing that investment.”
Nadine Kessler, UEFA’s head of women’s football, said it was “on an incredibly exciting trajectory right now, with growth visible in almost every metric and across all stakeholders across Europe.”
“The potential of women’s football is limitless and we believe we are on the right track to take women’s football to heights unimaginable a few years ago,” said Kessler, adding that “now is the time to build on the momentum we have. created together, now is the time to participate, now is the time to invest”.
‘The Business Case for Women’s Football’ presents several key findings that highlight the opportunities and benefits that immediate investment can bring. Thus, it points out that women’s football can increase six times its commercial value in the next decade, that it can reach an annual value of 686 million euros in 2033, and that the sponsorship of clubs will increase to 295 million euros during that period.
women’s football It is also seen as inspiring, empowering and family friendly, attracting a diverse, progressive and young fan base that is expected to grow from 144 million to 328 million in the next ten years.
For this reason, it considers that there is a clear investment opportunity for leagues, clubs, brands and broadcasters to meet the growing expectations of society and contribute significantly to the development and professionalization of women’s football.
Key sustainable growth measures focused on sporting, commercial, image and engagement opportunities, provide over twenty recommendations to inform club and league strategies and support stakeholders in the development of women’s football and maximize return on investment.
Source: La Verdad
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