Dacia is possibly one of the most successful brands of the Renault Group. Since its integration 18 years ago, it has already sold more than 7.5 million units and reached a 7.5% market share in Europe in the first half of 2022.
With rising commodity, energy and inflation prices, this trend is only expected to increase. This was revealed by the CEO
Dennis votedat the presentation of its new corporate identity, which encompasses much more than a change to the logo, which was unveiled earlier this year.
“Market trends will only benefit us”, the manager said, referring to the loss of purchasing power. “Access to mobility will become an increasing problem in the future and customers with purchasing power are making value-oriented decisions.”
That is why Dacia wants to emphasize its value for money. “I’ve never defined ourselves as ‘cheap’,” Le Vot said. The brand, within the Renault universe, is focused on the Essential as a concept. With this approach,
be able to offer relatively less equipped vehicles than the competition at a much more competitive price.
If this is remarkable, for example in the world of electric cars, or available for less than 20,000 euros; That will be even more so when they enter one of the most controversial segments in Europe, that of the C-SUV.
He does it with the Bigster in 2024.
The tendency of all manufacturers is to include more equipment to differentiate themselves from their rivals and approach the premium segment, which unlocks higher unit margins, something essential in the world of semiconductor scarcity.
Instead, with Dacia you can get rid of the radio and use the owner’s mobile as a multimedia system, by installing a bracket on the dashboard to hold it. The brand estimates that 15% of its sales are in this configuration.
“The trend of price increases is a reality and will continue to be so at Dacia,” said Vice President of Product Performance,
Lionel Jaillet. “But as this is a common situation for all manufacturers, the difference will be much more noticeable for us, especially in the C-segment.”
Within the Renault group,
Dacia wants to be the standard of ‘off-road’ and adventure, an audience for which performance, robustness and respect for the environment are essential. For this reason, they already offer 4×4 traction or downhill speed control in their Duster or are going to introduce a line of camping products such as a support to make a double bed in the back of the Jogger.
In terms of sustainability, the Dacia currently has 12% recycled plastics
–the industry average is 8%–, a percentage they plan to increase to 20% thanks to their new polymer, Starkle. This compound is more expensive than using non-recycled trim plastic, but they expect its price to decrease as oil prices rise.
Within engines, the manufacturer continues to bet on liquefied petroleum gas (LPG),
a solution that currently accounts for 34% of sales and some 500,000 units sold in the last ten years. In Europe, 15 million (mainly industrial) vehicles use this technology, with Turkey, Poland, Italy, France and Spain making up the top five.
In the future, all combustion models they introduce will have an LPG variant, even after the introduction of the Euro 7. The first hybrid engine, a legacy of Renault’s E-Tech technology, will be introduced in 2023 with the new Duster and the others “will go as far as it takes to meet emissions, but we’re not worried,” Jaillet said.
In addition to renewing its brand image and a facelift for its six current models, Dacia presented the Manifesto concept in Paris, a vehicle in which the essential and the “outside” are raised to maximum power, so that it can more easily imagine on the lunar surface than on earth.
It is a compact electric SUV of 3.6 meters in lengthpuncture-resistant wheels, powerful headlights that can be removed to use as flashlights or a seat cover that can be removed and used as a sleeping bag.
“It is impossible for this model to be seen on the street,” the designers said, “but some elements will be introduced with the new Duster from 2024.” The new line of X-Trim finishes for example, much more robust and focused on adventure.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
