The Digital Markets Act enters into force, which will fight the abuse of major tech companies in Europe

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The antitrust rule sets free competition obligations that technology companies must meet before being investigated by the European Union.

Euskaraz irakurri: Indarrean sartu da merkatu digitals Europako legea, teknologia handien gehiegikerien aurka borrokatzeko

has entered into force european law on digital marketswhich aims fighting abuse of power by tech giants such as Google, Amazon, Facebook or Apple. The rule, which establishes new antitrust rules for major internet platforms, will only apply for another six months from May 2, 2023, as explained by the European Commission.

The aim of the regulation is to end the unfair practices of digital platforms that serve as a link between businesses and consumers.

The law lays down previous free competition obligations that tech companies must comply with before the EU investigates them, affecting precisely the practices for which they have been fined in Europe in recent years.

Thus, it prohibits them from combining the personal data they obtain from users through the multiple services they offer. For example, it prevents Facebook from crossing the information it obtains from its social network with that of the WhatsApp messaging service, unless there is prior consent.

They will also have to give companies access to the data generated by their customers, allow users to remove the applications that come standard on mobile devices, or prevent technology companies from favoring their own services over the competition.

The law affects companies with 45 million monthly users and more than 10,000 business users per year, and foresees fines of up to 20% of their worldwide turnover and, ultimately, a restructuring of companies.

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Source: EITB

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