White and gray continue to dominate the preferences of motorists around the world because it guarantees a better resale price
Once again, achromatic colors (white, black, gray and silver) dominated the global car market in 2022. Against this sobriety, the report argues
Basf «Color report for automotive OEM coatings» It reflects that the color spectrum is expanding, allowing colors such as yellow, orange, green and violet to gain market share.
White is still the most popular color around the world for its classic, timeless beauty and high resale value. When consumers did not choose achromatic colors, they preferred blue or red.
While these two colors are still very popular, other colors such as yellow, orange, green and purple are gaining market share in most regions of the world.
But preferences are diverse according to different countries and continents. so, inside
Europe, Middle East and Africa (EMEA) there were increases in the two most popular colours, black and white, and losses in market share for gray and silver. Blue continues to lead the chromatic colors, but both blue and red have lost market share. Orange started appearing in car buyers’ preferences, with yellow, brown and green gaining a few percentage points.
Historically, car buyers out
South America they have opted for more traditional and less flashy colors. As in other regions, white is by far the favourite, with gray overtaking black for achromatic colours. Larger vehicles and SUVs recorded a higher proportion of achromatic colors, including several new effects.
American car buyers they have less chromatic choices, but that doesn’t mean they choose less chromatic vehicles. Blue and red still predominate, but the region is more colorful than before, with green, yellow, purple and beige being more common.
white was too
the most popular color in Asia Pacific. The real focus this year is an increase in grayscale, signaling a new era in the auto industry and changing habits among car buyers.
Source: La Verdad
I am Mary Fitzgerald, a professional journalist and author of the Today Times Live. My specialty is in writing and reporting on technology-related topics. I have spent the last seven years extensively researching and understanding the field of technology so I can properly inform my readers about developments in this ever-evolving world.
