This is Brussels’ fourth case against Google. The Commission accuses the multinational of “preferring the online delivery of its own advertising technology services to the detriment of rival providers”.
The European Commission officially accused the technology multinational on Wednesday Google abuse its dominant position by favoring its advertising technology services or “advertising technology‘, tools and programs used by advertisers to reach wider audiences and measure the impact of their campaigns.
The Community Executive announced an investigation into this in June 2021 and today sent an indictment to the US company accusing it of “encouraging them to look at their own services online of advertising technology at the expense of rival providers.
It is about Brussels’ fourth lawsuit against Google following allegations of dominance over the Android system, its price comparison service Google Shopping and its Adsense for Search platform, which resulted in fines totaling some €8,000 million.
Source: EITB
I am Mary Fitzgerald, a professional journalist and author of the Today Times Live. My specialty is in writing and reporting on technology-related topics. I have spent the last seven years extensively researching and understanding the field of technology so I can properly inform my readers about developments in this ever-evolving world.
