Platforms that celebrate the new urban mobility in our country

In recent years, the panorama of urban mobility has changed substantially thanks to technologies and, above all, new digital services that make traveling in our cities more accessible and easier. The arrival of the VTC (vehicles with driver), common vehicles and the modernization of conventional public transport services, all contribute to Applications For mobile phones, it is deeply changing the panorama of the sector in urban centers.

The Smartme Analytics platform, which specializes in real-time data collection from markets and consumers, has discovered and quantified all of these trends in its Urban Mobility Observatory 2021From which it can be concluded that Cabify, Cooltra, Zity and Moovit were the most frequently used mobility services in Spain last year.

The study concludes in its summary summary that the emergence of Bolt in the taxi and VTC subsectors and the rise of Zity, a platform promoted by Renault and Ferrovial, are the two most significant change heroes to be experienced in 2021. In addition, general restoration of mobility after closure of the previous year.

Let’s break down first Car sharing Or a common car, Observatory Emphasizes that this type of vehicle, which is mostly electric, offers an alternative to traveling in cities without restricting access to parking and parking costs, and that they are generally cheaper than taxis.

The change of positions among the main players of the sector is distinguished in this field. Zity is finishing the year as a leader, even though it started from third place In the ranking. With a market share of 12.2%, it replaces Wible and ShareNow, which closed the year with 10.7% and 10%, respectively.

In case MotosharingCooltra was the top positioning company in 2021, with a market share of over 30%. However, Achiona reduced the deficit towards him, accumulating an average share of 29.8% and even beating a big competitor in the last quarter, in which it reached 36.4%.

As for the provision of private transport services, in general, through ApplicationsThe most commonly used are Cabify and Uber, which remain leaders in the sector with market shares of 55% and 54.6%, respectively. In the general table they are far behind Free Now (15.3%), Bolt (12.3%) and Pide Taxi (5.5%).

The work of Smartme Analytics has revealed that digital platforms used in traditional taxi demand are primarily used for scheduled transport, with longer average time sessions and mostly via home or Wi-Fi connection, while VTCs have an important component. On the way.

The emergence of Bolt, a mobility company founded by young Estonian Marcus Willig in 2013, is on the way to compromising the position of the two most prominent VTC leaders. The brand was established in the Spanish market in July 2021 and by December was already the third with market share.

While consumers of this type of service typically use more than one company to find the best alternative for their trip, Bolt has gained solid status in just half a year, not only as a filler but also as a preferred alternative. The percentage of its exclusive customers is growing exponentially at the expense of sector leaders from month to month, while its share of exclusive customers is growing by 195% compared to Cabify and 158% compared to Uber.

To plan a trip

In the face of an impatient community, public mobility has to adapt to the advent of digitalization, and mobile apps have become the best means of travel planning for citizens. Moovit is the most widely used market with 21% market share, followed by Transporte Madrid (10%) and Tu Transporte Madrid (10%). Research shows that these digital services add up to very short usage sessions, less than 40 seconds, but a large amount of access. But Moovit, by offering the best route comparison option, presents the average long time per session.

The report also includes an analysis of parking services, specifically those applications designed to facilitate electronic payment of parking costs in cities that have a regulated model. By 2021, the leading companies in this field were, in this order, Telpark, ElParking, EasyPark and Parclick.