Artificial intelligence and robotics, highlights of the CES technology fair in Las Vegas

Artificial intelligence, robotics, motors and home appliances were once again the highlight of the Consumer Electronics Fair (CES) held in Las Vegas this week. The advertisements of Nvidia, X, Samsung, Delta, Sony and Volvo were the highlights of this edition.

The various venues and pavilions spread across the most iconic locations in Las Vega will welcome more than 150,000 visitors this year who will be able to visit 4,000 exhibitors; as well as the presence of some of the most important CEOs in the world.

Nvidia CEO Jensen Huang was one of the heavyweights at CES, taking the Arena Ultra stage on Monday to new range of gaming chips and a $3,000 personal AI supercomputer called Digits powered by the new GB10 Grace Blackwell superchip.

There were more than 14,000 attendees who waited in line for hours to see Huang in person – dressed in his usual uniform, black clothes and a leather jacket – and who made several jokes from the stage and announced one of the company’s new goals sketched. : artificial intelligence (AI) to improve robots and cars.

South Korean giant Samsung has made a long-awaited announcement: it will launch Ballie this year, little yellow house robot in the shape of a ball that the company has been showing at the fair for half a decade, but as a prototype.

Delta’s conference celebrating the company’s centenary also brought out crowds; but not so much because of the company’s president, Ed Bastian, or his advertising, but because of the setting he chose: the Sphere, an avant-garde amphitheater that participated for the first time in a presentation at the Las Vegas technology fair.

Thanks to you largest LED screen in the world -a spherical screen with an area of ​​54,000 square meters and a height of 112 meters- and the various immersive accessories in the hall, the approximately 10,000 attendees felt from their seats the rattle of a plane taking off and the strong air of the reaction turbines as they saw hyper-realistic landscapes.

Last year the engine was largely absent due to industry strikes, but this year cars have once again flooded the show pavilions with their most futuristic models.

Sony presented the intelligent vehicle with driver assistance Afeela 1, which it is developing together with Honda and which the Japanese multinational hopes to circulate in California in 2026.

In turn, Volvo CEO Martin Lundstedt emphasized at CES that his company wants to be that way CO2 neutral for 2040. This means zero net CO2 emissions during production and purchasing.

This year, however, fewer major car brands participated, with one of the largest absentees being the American manufacturer Ford.