In harmony with the environment

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Concept Aceman is the first all-electric crossover in the new MINI family

The new MINI family is taking shape. The British brand presents the MINI Concept Aceman, a first taste of the new design language that will characterize the next generation of models. This ‘concept car’ showcases the technological and design innovations that MINI deems necessary to deliver the brand’s classic driving pleasure into the future. A fully electric powertrain, a clean, stripped-down design language called ‘Charismatic Simplicity’, a new digital experience in the interior and a design that uses materials responsibly and does not resort to leather or elements. : the MINI combines these features in this concept that is the first crossover for the premium small car segment.

For the first time, the MINI, which retains the iconic three-door body shape that has been continuously reinterpreted over its more than 60-year history, will have a crossover variant in the next generation of the model, a version that it will offer larger versatility and robustness.

The design language first introduced in the MINI Concept Aceman represents the beginning of a new era of MINI design. The Charismatic Simplicity principle focuses only on the essentials, making typical MINI design features even more meaningful. True to the brand’s traditional values, but with a passion for technological innovation, MINI’s new design creates a powerful emotional character with progressive appeal and unmistakable style.

In addition to the sleek and reduced exterior and interior design, the extensive user experience of light, movement, interaction and sound also determine this style. Surfaces made from recycled knit fabric with fresh color contrasts are combined with digital controls on a new OLED screen that acts as the central interface. All this creates a unique interior experience that remains unmistakably MINI. The next-generation all-electric models also feature a distinct sound design for the first time, providing exciting driving sounds and an authentic soundtrack for each of the new ‘Experience modes’.

The vertical front of the MINI Concept Aceman strikingly announces its presence. The brand’s iconic design elements have been reinterpreted to reflect the crossover character and all-electric powertrain. The radiator grille crossbar is located in the center of the front of the vehicle and is surrounded by transparent surfaces, while the traditional hexagonal frame has been refined into an octagonal frame. The new design is accentuated by an illuminated outline. LED contour lighting in a light green shade provides a striking light signature in both the daytime running lights and the light after dark design.

Chrome elements have been completely omitted, not only on the exterior of the MINI Concept Aceman, but also in the interior. Instead, the dashboard support structure creates its own touch of quality and character in the interior, with an iridescent coating to match the roof support.

The steering wheel of the MINI Concept Aceman, like the seats, door panels and other surfaces in the cabin, is also not covered with leather. The steering wheel rim is covered with dark green velvet, which feels particularly pleasant. The multi-function buttons are integrated under illuminated textile surfaces. Aceman lettering and a rugged tire mark the six-hour radius of the handlebar.

The public can see the MINI Concept Aceman for the first time at the Gamescom 2022 video game fair in Cologne. The international meeting between developers, publishers, experts and fans of the world of video games and eSports will start with a live broadcast on August 23, 2022 and will last until August 28, 2022 at the exhibition center of this German city.

Source: La Verdad

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