UK ‘Last Picture’ campaign proves suicide isn’t what people think

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The initiative aims to make citizens aware of the stigma surrounding suicide in order to try to avoid it. To do this, although the earlier signs are invisible, the campaign aims to help stop suicide by talking more about it, as it can help people ask for help.

Euskaraz irakurri: “Azken argazkia” kanpaina britainiarrak erakusten du suizidioa ez dela jendeak irudikatzen duen modukoa

The suicide it is a serious public health problem, a global phenomenon that occurs in all countries. For this reason, the British NGO Campaign Against Living Miserably (CALM) launched the campaign last June to stop this “pandemic”. “The Last Picture” to show society that “Suicides don’t always look suicidal”. To do this, they show the last photos taken by various people before committing suicide.

These images show the protagonists in your daily life, celebrate birthdays, at parties, joke with your friends and family; They look smiling, relaxed, carefree and happy. For this reason, the initiative wants to teach the world that the signs of suicide are often: invisible or they are not as the citizen generally imagines.

In this way CALM wants to put an end to that false perceptions and try to end the stigma surrounding suicide. Likewise, it gives tips and tools to deal with the problem and prevent it, because “although it may seem strange and inconvenient, talk about suicide It could be the most important conversation.”

According to the British NGO, “talking saves lives”, which is why it advocates talking about suicide so that it becomes a part of our lives and people can support each other and in this way reduce the stigma and more inclined to ask for help.

And it is that suicide de leading cause of unnatural death in the world; in Euskadicone person dies every two days (184 in total, in 2020) and one per week in Navarra (42 in 2020). In the Spanish state, the data goes up to 10 suicides a day, while in the world a person decides to take his own life every 40 seconds. In the case of Great Britain, 125 people per week die as a result.

In the Spanish state, the Ministry of Health on May 10 a Reporting point suicidal behavior (024), under the motto ‘Call to life’. Since then, it has answered more than 34,000 calls, 1,500 of which were referred to 112 emergency services, and identified a total of 585 sustained suicides.

According to ministry data, the phone currently serves approximately 300 calls per day. Line 024 operates 24 hours a day, seven days a week, every day of the year.

It is free, accessible, direct, confidential and attended by experts, to support people with suicidal behaviour, family members and close friends and intervene where necessary in complex high-risk situations.

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Source: EITB

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