A new TV series campaign aims to support young farmers in realizing their visions. The central agricultural theme is direct marketing of the farm.
“The quality of the individual agricultural products is top notch, but setting up direct marketing requires different skills. This is exactly where we want to jump in to help between stables, fields, pastures and farm shops,” Agriculture Minister Elisabeth Köstinger (ÖVP) praises the “infectious” ideas of the digital experts.
Digital “tools” for farmers
In a total of ten episodes they guide the young farmer buyers in practical steps in setting up a professional farm sale. In addition to tractors and milking machines, farmers also receive digital tools to build a brand together with the professionals from the Ministry of Agriculture and the AMA Genuss region.
The great potential in this marketing segment was demonstrated by the “exploding” demand for products from our agriculture during the pandemic. “More and more people appreciate regional, seasonal dishes and want to shop right away. Consumers also benefit from the fair price – from eggs and bacon to vegetables, wine and much more,” encourages Köstinger.
Free streaming of the series: AB HOF (gewinnregionen.at) or TV | hectare
Meanwhile, Greenpeace and the animal protection ombudsman advise paying attention to local meat, preferably organic, especially when it comes to Easter ham.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
