Lk against Tyrolean advertising – Tyrolean Krampus drinks oat milk: farmers furious

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A Krampus, who orders a latte macchiato with oat milk in a hut in an advertising film for Tirol Werbung, is currently causing a stir in the “Holy Land” – because cow’s milk is omitted by Tyrolean farmers. The Agricultural Chamber is furious, the Tyrolean Tourist Office is trying to limit the damage.

The Agriculture Chamber is outraged and sees “an insult to Tyrolean agriculture,” said Tyrolean LK president Josef Hechenberger. “It cannot be the case that an advertising video for Tyrol, which values ​​traditional hospitality, contains oat milk and not the real real Tyrolean milk.” The farmers, Hechenberger explains, would with their cultivation. “And as a thank you, their own, regional products are not even mentioned.”

Spot cleared film price, will be reviewed
“Everyone is welcome in Tyrol” is under the controversial spot called “Percht Latte”, which was filmed three years ago and was even awarded the Silver Dolphin in Cannes this year. “We are warm to everyone except our own growers – that would probably be more appropriate,” says Hechenberger. For him, the appreciation and recognition of the local producers is missing. “The Tyrolean tourist office should question this advertising campaign.”

That is exactly what the Tyrol tourist board is doing now: the clip needs to be revised. Under no circumstances should he disdain the work of the Tyrolean farmers, the ORF Tyrol quoted from a broadcast. The Tyrolean Tourist Board has been paying a lot of attention to products from Tyrolean agriculture and alpine pastures for years. The designation “oat milk” is banned in the EU, as milk substitutes cannot be labeled as “milk”. Although oats are grown in Tyrol, they are not made into beverages.

Online reactions are divided
The “oat milk scandal” is also polarizing on social media: some find the Agriculture Chamber’s protest “embarrassing”, others think the criticism is justified and thank President Hechenberger for raising the issue.

Source: Krone

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