The German Food Minister Cem Özdemir (Greens) wants to reduce the influence of advertising on children in the food sector. In the future, all products containing too much sugar, fat or salt may no longer be advertised.
“We have to ensure that children can grow up in a healthier way,” Özdemir said on Monday. A previously voluntary commitment to child protection simply would not have been enough, the argument goes. His initiative has a serious background: 15 percent of German children are overweight – a negative trend that runs throughout Europe.
All media under the age of 14 affected
However, advertising should not be completely banned. Appropriate advertising should therefore no longer be allowed between 06:00 and 23:00 – ie at the time when children can realistically perceive it. The advertising bans must be introduced in “all media relevant to children” – that is, the target group of under-14s.
In addition, outdoor advertising on posters for unhealthy products within a radius of 100 meters around schools, kindergartens, playgrounds and leisure facilities for children will be banned in the future. Sponsorship of foods high in sugar, fat or salt aimed at children should also be banned.
Only healthy foods that also meet the recommendations of the World Health Organization (WHO) should be exempt from the new regulation.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
