Apple has beaten Netflix in the platform war

This year’s Oscars were much more than scales than the Best Picture statue. Perhaps the future of the industry was in jeopardy, which in two years and pandemic-saturated foundations shook. Cinemas remained Blockbusters Რa Spiderman Or Batman, While adult movies do not work on the big screen and seem to be condemned for platforms. In these new contexts, in the uncertainty of what will happen in the future, the award for best film means much more than a mere award but a declaration of intent.

So victory Code Has a lot more to read. This once again shows how it favors voting by consensus options to the detriment of the most authoritative options. Code Is a happy and bright film in dark times. This is a film that talks about diversity and inclusion. Optimistic messages that cinema wants to send to people. The academy also sends a message. In a platform war that defines the future of entertainment and cinema, they outperform Apple Netflix. Apple won the Oscar for Best Picture on its first attempt. It was not even his auroral bet, the Macbeth With the acquisition of the Cohen, but the Sundance Film Festival in January 2021, yes, the most expensive movie in history. A remake The French movie in which they defeated Steven Spielberg, Paul Thomas Anderson and most importantly, Netflix.

Apple knows how to read better than its competitor at the moment and has chosen its most popular film. The company’s campaign focused solely on Xian Heather’s film. When one entered the Apple Store in the US, movie actors appeared on all devices. He did not need to go to a Class A festival. He did not need to win dozens of critics’ awards. You only touch the required keys.

Apple’s arrival was seen with a better eye in the industry than Netflix, which entered the Chinese store with an elephant. Ted Sarandos’s platform has been in theaters since the 2017 Cannes Film Festival when he presented it. Good And The stories of Mayerovitz In the official department and led to a boycott of French theaters. Exhibitors forced the skin to change the rules. If you want to win the Palme d’Or, you have to make a commitment by appearing in French cinemas. Netflix has not accepted it and since then its position in the industry has been considered a threat. Apple is not so surprised that from the very first moment it said that some of its premieres for cinemas would be like the new Martin Scorsese.

At the Oscars at Netflix, the same question will be asked in recent years, “What the hell do we have to do to win the Best Picture award?” It’s not just a matter of ego, it’s also a commercial issue to make sure they not only produce content like Churo that is quickly forgotten, but also masterpieces so that moviegoers can pay a monthly fee and not go away. For the people, this certificate is given to the Oscar for Best Picture and not to the Golden Lion of Venice.

His strategy for winning the prize was clear: great authors with risky films. started Rome, By Alfonso Cuarონისn, which despite being the best film of the year, lost far from such a less similar film Green Book. It was no accident. The platform was negotiated with cinemas who refused to show it because they demanded more time for exclusivity in theaters. Only a few got in and the industry took over. Steven Spielberg himself said that a Netflix movie could not win an Oscar without going to the cinemas. If Spielberg speaks, Hollywood listens and Netflix is ​​left without an award.

The big bet will be next year. Scorsese created a masterpiece that summed up all of his cinema. The Irish This is a typical film where everything is in favor of winning an Oscar. Excellent director, epic mafia story and actor of legends. In that year such a phenomenon as Parasites, By which the Academy sent another message, about the Open and International Institute, which for the first time awarded a non-English-language film.

Even the pandemic could not change the Oscars’ hatred of Netflix. The 2021 Oscars honored COVID Films of the Year, with none or almost none appearing in theaters. This was the year when platforms saved products and people by offering culture and fun. Be that as it may, Netflix has not won an Oscar for two works by two well-known directors, such as David Fincher and Aaron Sorkin. Chloe Zhao won Nomadic country, An independent, small and risky film that spoke to the community of that moment.

This year the whole race Dog power It was perfect. Prize in Venice, triumph at all Critics ‘Awards, BAFTA and Critics’ Choice. They also created a remarkable story, more than ten years after the return of Jane Campion without directing. As if that was not enough, they still had the best film of the year. Its competitors, which had their premieres in cinemas, West side story And Belfast, They stayed on the road. The planets seemed to be aligned. The last hurdle in Netflix’s obsession with Oscars, no one saw it coming and that was Apple. Victory Code This is a secondary trip from the academy to the platform. Will they need to change their editorial line to win the award, or will they accept that at the moment, the industry is smiling for working with them but then never giving them a vote on the Oscar ballots.

With each passing year, the battle will be fiercer. Apple will get Scorsese next year, and Netflix will repeat it with Fincher and Noah Baumbach. Rooms will try to recover and prevent the Oscars from being handed over, for the second year in a row, to the platform. The future of cinema in the awards is also at stake.