Project failed? – Bubbles & Terror: SodaStream and the war in Gaza

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Sparkling water at the touch of a button: The Israeli company SodaStream operates a very special factory near the Gaza Strip: 1,500 Jews and Arabs work, celebrate and pray there side by side. Will the escalating conflict in the Middle East cause the flagship project to fail? Krone+ explains the background.

“This product is produced by Arabs and Jews working shoulder to shoulder in peace and harmony” – this is the advertising slogan that the soft drink manufacturer SodaStream uses to advertise its products. True to its motto ‘Make soft drinks instead of war’, the Israeli company has for years chosen the path of international understanding in a region consumed by war, terror and pure hatred.

Source: Krone

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