Measured by his streaming views, he is more successful than Michael Jackson, Metallica or Mariah Carey and “on track to overtake the Beatles” – and yet hardly anyone has heard of him. How a Swede became a streaming superstar and what lucrative business lies behind it.
According to a Wikipedia article, Johan Röhr was born on September 20, 1976 in Täby, just a few kilometers north of the Swedish capital Stockholm. The son of a jazz trombonist went to music school as a child and sang as a boy soloist at the opera before he increasingly focused on the keyboard and therefore on pop music. In the following years he mainly worked as a conductor, songwriter and producer for various television programs.
More successful than Elton John and Abba
What is kept secret, however, is that Röhr is much more active musically than the brief mention in the Swedish online encyclopedia suggests. To date, his songs have been streamed 15 billion times on Swedish streaming market leader Spotify, making Röhr not only the most played artist in Sweden today, but also more successful in terms of views than Elton John (11.6 billion) or the Swede. biggest pop export hit ABBA (7.6 billion). His ‘trick’: a previously well-kept secret.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
