Social media are also becoming increasingly important during election campaigns. The “Krone” spoke to experts about the different strategies.
Sigi Maurer recently polarized with TikTok videos. The Green Party club leader dances to ‘rhubarb songs’ (see below), talks to plants and about eyeliner. Politicians cannot ignore TikTok, say experts Heidi Glück and Ingrid Brodnig.
“Everyone wants to be cool, but it usually seems fake,” says Glück. She protects Maurer. “She also makes a lot of politically relevant videos.” She generally comes across as authentic on social media. Brodnig NEOS young politician Yannik Shetty testifies to something similar. “It appeals to the LGBTQ community. He has 50,000 followers and two million likes. Remarkable.”
As a populist party, FPÖ has an advantage
From the perspective of the ÖVP, constitutional minister Karoline Edtstadler stands out. 24,000 followers. “She is persistent, posting videos with her dog and credibly reporting her daily life.” Glück in turn emphasizes: “Politicians should focus more on young people and their problems. Otherwise nothing will happen.”
The FPÖ has an advantage as a populist party, Brodnig explains. Clear, concise messages. Chairman Herbert Kickl has approximately 61,000 followers on TikTok. This puts him far ahead, Chancellor Karl Nehammer of the ÖVP only has 7,100.
The politician with the absolute most attention is Sepp Schellhorn of the NEOS. He has 152,009 followers and three million likes. In his role as a restaurateur. With sharp, catchy and sometimes bizarre cooking recipe videos.
Source: Krone
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