Dispute over advertising – the Medical Association won in court against pharmacists

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Who can do it better: doctors or pharmacists? A dispute arose over a commercial that suggested that advice in pharmacies was sufficient for “minor ailments”. Medical Association in Vienna sued and now won.

“If Lina has been out in the sun too much, coughs, has a cold or has a fever, her mother Melanie goes to the pharmacy first” – the Upper Austrian Medical Association took this to court against this “misleading and unfair advertising” by the Chamber of pharmacists on television and the Internet. And now in Vienna, where the competent commercial court is located, he was right at first.

“According to the court, all activities conveyed in these videos are acts reserved for doctors,” the court ruled accordingly. And banned the Chamber of Pharmacists from continuing to advertise that “minor illnesses” can be easily treated with advice in the pharmacy. However, the pharmacists do not have to pay a fine.

Source: Krone

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