Doomscrolling – How We Scroll Ourselves to “Doom” and What Helps

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It never ends: we are confronted with an endless stream of predominantly negative news in our social media feeds. The effects of this so-called doomscrolling on our psyche are diverse. Krone+ on the consequences and what can help against it.

Keeping users glued to the screen for as long as possible – this is the goal of ad-funded social networks like Facebook, YouTube or TikTok with their seemingly endless news feeds, filled with new content that competes for our attention around the clock using sophisticated algorithms. The result: we spend more time on content than we would normally like. Experts call this phenomenon ‘doomscrolling’ – and it seems that we scroll ourselves to our own ‘doom’ by scrolling through short videos etc. for hours on end…

Source: Krone

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