Munich Brewery – “Sold Out”: Alcohol-Free Trend Gains Strength

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After 700 years of brewing history, Augustiner has launched its first non-alcoholic beverage. The light beer has caused a real boom in Munich: liquor stores have been reporting “sold out” sales for months. Against tradition, beer gardens are also joining in on the trend. How can this hype be explained?

Anyone who travels to Munich by train will not be impressed when they get off. Emphasized by the delay, construction sites and concrete areas alternate in a star formation from the central station in all directions, without a single tree or green space in sight. There is no trace of the shady chestnut trees, which promise a wooden seating area that invites you to linger, often with a glass jug that promises pleasure.

Source: Krone

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