Dynamic Pricing – When an algorithm determines how much you pay

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Even while skiing, you are no longer immune to this, as krone.at reported: More and more companies that also offer their services and products online rely on so-called dynamic prices, which are determined by an algorithm and can change daily. or even on an hourly basis. The phenomenon is more common than you think. Even in the ‘analog’ world, prizes are becoming increasingly popular.

Supply and demand determine the price – right? In principle, this once iron-clad market law still applies in the era of dynamic prices. If everyone wants to hit the slopes, the tickets are more expensive, and the low season offers cheaper skiing – this is the reasoning of the ski areas in Austria that rely on “dynamic prices”. Timing is also crucial: if you buy the lift ticket early you may get a better price, but of course there is no snow guarantee. But in addition to price adjustments due to time and occupancy rate, there are many more factors that influence the price. Krone+ reveals why retailers in Austria are increasingly adapting when the algorithm indicates the higher price, what you should especially pay attention to – and why many people don’t notice this.

Source: Krone

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