Last year, the Tyrolean youth law regarding nicotine was tightened: since then, nicotine pouches – better known as snus – and tobacco or water pipes may not be passed on to children or young people under the age of 18. But do companies stick to it? Young ‘buyers’ took the test.
Mystery shopping or trial purchase: A total of 35 companies – including 24 Tyrolean tobacconists and eleven points of sale, such as gas station shops or restaurants – were checked for the sale of nicotine pouches to minors. “Specially trained test buyers” under the age of 18 appeared anonymously and attempted to purchase these products, according to a press release from the state of Tyrol.
From the Ausserfern to the lowlands
The mystery shopping recently carried out by the Chamber of Commerce took place from November 4 to 22 from the back of the Ötztal with Sölden and Vent, via Reutte, Berwang, Schmirn, Kössen, Thiersee, Kufstein, Wörgl, Jenbach, Mayrhofen to the greater Innsbruck area.
The vast majority follow the law
The result is certainly encouraging: “At 94 percent, the vast majority of the 35 tested companies met the requirements of the Tyrolean Youth Act,” the report continued.
The results would provide valuable insights into how conscientiously companies implement youth protection. “They also help identify any weaknesses and tighten them in a targeted manner – for example through additional training for sales staff.”
“Taking responsibility”
Youth Councilor Astrid Mair (ÖVP) is also satisfied with the result and at the same time emphasizes: “Youth protection is an issue that must be strengthened in the long term not only through controls, but also through education and prevention. I also appeal to our society to take its responsibility towards our young people.”
The amendment of the Tyrolean Youth Act in April 2023 was a “decisive step” to equate nicotine pouches with tobacco products, Mair continued. “The tobacconists fully support the protection of minors,” emphasized the panel lobbyist for the tobacconists in WK Tyrol, Martin Wakker.
Source: Krone

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