Developer Josef Kleindienst wants to use the name binding. He now complains that the American company has trademark rights.
Small Service justifies that the Danjaq company does not use sufficient use of trademark rights. That is why the name “James Bond 007” or the Sager “Bond, James Bond” must be used. It contains vehicle models, electronic publications and the design, which includes, for example, the use of the name for restaurants and accommodations. Small service is currently developing a billion dollar luxury department in Dubai with its team.
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The motive of the former Freedom Police Unionist is unknown. But he had to have one, said lawyer Mark Caddle. The brand is still happy and a lot of use. Danjaq works together with the British film production Eon, who has successfully implemented the James Bond template by writer Ian Fleming.
If Danjaq wants to continue to have a trademark law, the company had to participate in a lawsuit to show that it has been campaigning in controversial areas in the last five years, Caddle said. James Bond is probably also protected in the United Arab Emirates, where small service runs its real estate company. So far, the two companies have not commented on the legal dispute.
Use is one of the three ways to obtain and maintain brand protection in the US. In Europe, the use of the name in an officially managed register is common.
Source: Krone

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