Advertising video polarized – Parents are relieved because of “cocaine” in the family park

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Every generation has its youth language and also uses terms such as “Oida” if they do not fit in the context. It is similar to social media. It only becomes borderline when the largest family -free time park in Austria of all people jumps on this trend and advertises “cocaine” for guests.

There is currently a vortex around the “family park” in St. Margarethen, who will start the new season again after the winter break on April 5. To address children and adolescents in a targeted way, the largest amusement park in Austria is also represented on the social media platform “Tiktok”. Videos are regularly placed on the channel on the channel – such as new attractions and offers.

Some time ago a video viral went on Tikok, an extract from a German news program. The moderator comments on a previously shown mail with “AWW How Beautiful” and seamlessly goes to the next message with a serious tone. This mental change and the highly opposing statements became a so -called “trend sound” on the platform. Since then, this has not only been used by many private users, but also by companies that compare strong contrasts with their Tikok accounts.

Parents are beside themselves
The family park also jumped on this sloping trend and recently made a video in the same style. You can see a marketing employee who says with a smile on the camera: “Cocaine … aww how beautiful”. Words such as “roller coasters”, “g-fores” or “log flume” (German: Wildwasserbahn) are shown.

This causes dismay with concerned parents. So also with Natascha Juhasz (name changed, note) from the district of Neusiedl am See. The 40-year-old himself is a Tiktok user and regularly in the family park with her four children. But the most recent advertising campaign of the amusement park absolutely goes against the grain: “Which people should please be tackled and attracted to it?” She asks his head.

Mother demands termination
To breathe her anger, she turned to the amusement park with a written complaint: “I criticize this borderline video not only as a mother, but also as a supervisor of child and youth, because I know how susceptible adolescent girls and boys can be for such things. Since the pandemic, many have been mentally.

The reaction of the amusement park
And what does the family park say about the harsh criticism? “A trend becomes a trend on social media because many users like the idea and also imitate. That non-users cannot always understand these trends because they are not part of the target group. In our sense, it was in our sense to glorify or deteriorate. Tikok users are clear because there are thousands of videos and have not been any negative commentary.”

“Strange signal”
“To convey to the children and adolescents that this is just a trend, it is worse. Because I am a signal that young people and adults with addiction are that there is nothing that there is nothing about the cocaine consumption,” Juhaz falsify. In any case, her children were quite disturbed because of the video: “My older son, who already knows that drugs are something bad, asked me:” Mom, what is that nonsense? And what does that have to do with the family market? ” My seven -year -old daughter also had this conversation.

Video has disappeared
To prevent further misunderstandings and the right problems, the family park added in the first step in the description of the video to explicitly distance themselves from drug use. In the meantime, the polarizing advertising film has been completely removed.

Source: Krone

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